Senior Marketing Analytics Specialist - Kimberley

Placements24; Kimberley; Hybrid; CAD 51,000 - 76,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Hybrid work model

Job summary

Placements24 is seeking a Senior Marketing Analytics Specialist for Kimberley to transform raw marketing data into actionable insights across channels. You will design measurement frameworks, evaluate campaigns, and provide deep-dive analyses to guide strategy and growth.

Collaborating with marketing managers and digital specialists, you will ensure data integrity, enable data storytelling, and recommend budget allocations based on rigorous analytics and KPIs.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• Minimum of 5 years of experience in marketing analytics or a related role with a focus on deriving actionable insights.
• Strong proficiency in SQL, R, or Python for data manipulation and statistical analysis.
• Experience with web analytics platforms (Google Analytics, Adobe Analytics) and data visualization tools (Tableau, Power BI).

Responsibilities

• Develop, implement, and maintain marketing data models and reporting dashboards.
• Analyze performance across all marketing channels to measure ROI.
• Conduct in-depth analyses of customer behavior and market trends to identify insights and opportunities.
• Utilize SQL, R, Python to extract and analyze large datasets.
• Perform attribution modeling to understand touchpoint impact and CLV.
• Collaborate with marketing teams to define KPIs and ensure data accuracy for campaigns.
• Communicate findings clearly to stakeholders at all levels.
• Identify opportunities for A/B testing and experimentation.
• Stay current with marketing analytics tools and best practices.
• Ensure data privacy and regulatory compliance.
• Provide strategic recommendations for budget allocation and marketing strategy.

Skills

SQL

R

Python

Communication

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client, a reputable retail conglomerate with a strong presence in Kimberley, Northern Cape , is seeking an experienced Senior Marketing Analytics Specialist. This role is critical for transforming raw marketing data into actionable insights that guide strategic decision-making and optimize campaign performance. You will be responsible for designing and implementing robust measurement frameworks, analyzing campaign effectiveness across all channels, and providing deep-dive analyses to uncover trends and opportunities for growth. The ideal candidate is a highly analytical thinker with a passion for data storytelling and a proven ability to translate complex data into clear, impactful recommendations. This is an excellent opportunity to join a well-established organization in a unique location, driving data-informed marketing strategies and contributing to the company's success. You will collaborate closely with marketing managers, digital specialists, and other stakeholders to ensure data integrity and effective utilization of insights across the business.

Key Responsibilities

• Develop, implement, and maintain marketing data models and reporting dashboards.
• Analyze the performance of all marketing channels, including digital, traditional, and emerging channels, to measure effectiveness and ROI.
• Conduct in-depth analysis of customer behavior, campaign results, and market trends to identify key insights and opportunities.
• Utilize data analytics tools (e.g., Google Analytics, SQL, R, Python) to extract, manipulate, and analyze large datasets.
• Perform attribution modeling to understand the impact of various marketing touchpoints on conversions and customer lifetime value.
• Collaborate with marketing teams to define KPIs, set measurement goals, and ensure data accuracy for campaign tracking.
• Communicate complex analytical findings and recommendations clearly and concisely to stakeholders at all levels.
• Identify opportunities for A/B testing and experimentation to optimize marketing campaigns and customer experiences.
• Stay current with advancements in marketing analytics tools, techniques, and industry best practices.
• Ensure data privacy and compliance with relevant regulations.
• Provide strategic recommendations for budget allocation and marketing strategy based on data insights.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• Minimum of 5 years of experience in marketing analytics, data analysis, or a related role, with a focus on deriving actionable insights.
• Strong proficiency in data analysis tools such as SQL, R, or Python for data manipulation and statistical analysis.
• Expertise with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.
• Proven ability to translate complex data into clear, concise, and actionable recommendations.
• Excellent understanding of marketing principles, campaign structures, and common KPIs.
• Strong problem-solving, critical thinking, and analytical skills.
• Excellent communication and presentation skills, with the ability to convey insights effectively.
• Detail-oriented with a strong commitment to data accuracy and integrity.
• Experience within the retail sector in South Africa is a plus.

Benefits

Our client offers a competitive salary, a comprehensive benefits package including medical aid and retirement fund, and opportunities for professional growth and development. The hybrid work model provides a balance between in-office collaboration and remote flexibility. Employees in Kimberley will have the chance to work within a dynamic retail environment, utilizing advanced analytics tools and contributing to significant business decisions. Join a company that values data-driven insights and employee development.