Marketing Analyst

Placements24; Richards Bay; On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary and incentives

Medical aid and retirement fund

Learning and development opportunities

Collaborative office environment

Paid time off and public holidays

Job summary

Placements24 is seeking a data-driven Marketing Analyst to join its Richards Bay team. You will collect, analyze, and interpret marketing data to drive strategic decisions and optimize campaigns. You will build dashboards, track KPIs, conduct experiments, and provide actionable insights to improve ROI.

Strong SQL/Excel and data visualization skills are essential. Collaborate with marketing teams to ensure data integrity, present findings clearly, and support ongoing analytics initiatives in

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• 2+ years of experience as a Marketing Analyst or similar data role.
• Proficiency in Excel, SQL, and statistical software (R, Python).
• Experience with web analytics (Google Analytics) and data visualization (Tableau, Power BI).
• Strong analytical and problem-solving skills with meticulous attention to detail.
• Excellent communication and presentation skills to convey data insights.

Responsibilities

• Collect and analyze marketing data from sources including web analytics, CRM, and campaigns.
• Develop dashboards and reports to track KPIs and inform stakeholders.
• Analyze campaign effectiveness, customer behavior, and market trends.
• Perform A/B testing and experiments to optimize strategies.
• Provide actionable insights to improve ROI and business objectives.
• Ensure data accuracy and integrity across marketing databases.

Job description

About the Role

Our client is seeking a data-driven and analytical Marketing Analyst to join their team in Richards Bay . You will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that drive strategic decision-making and optimize campaign performance. This role requires a strong understanding of marketing metrics, data visualization, and statistical analysis to identify trends, measure ROI, and uncover opportunities for growth. You will work closely with various marketing teams to ensure data integrity and provide critical support for all marketing initiatives, contributing to the overall success and efficiency of the department within our KwaZulu-Natal operations.

Key Responsibilities

• Collect and analyze marketing data from various sources, including web analytics, CRM systems, and campaign platforms.
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs) and provide regular updates to stakeholders.
• Conduct in-depth analysis of campaign effectiveness, customer behavior, and market trends to identify areas for improvement.
• Perform A/B testing and other experiments to optimize marketing strategies and tactics.
• Provide actionable insights and recommendations to the marketing team to enhance ROI and achieve business objectives.
• Ensure data accuracy and integrity across all marketing databases and systems.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• 2+ years of experience as a Marketing Analyst or in a similar data analysis role.
• Proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python).
• Experience with web analytics platforms (e.g., Google Analytics) and data visualization tools (e.g., Tableau, Power BI).
• Strong analytical and problem-solving skills with meticulous attention to detail.
• Excellent communication and presentation skills to convey complex data insights clearly.

Benefits

• Competitive salary and performance incentives.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for continuous learning and professional development in data analytics.
• A collaborative office environment with supportive colleagues.
• Paid time off and public holidays.