Marketing Analyst

Placements24; East London; On-site; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Permanent position

Medical and retirement benefits

Professional development and training

East London based team

Job summary

Placements24 is seeking a Marketing Analyst to join the team in East London to measure campaign performance, gather data from multiple sources, and provide insights to support strategic decisions. This role focuses on data collection, trend analysis, and presenting findings to stakeholders to optimize marketing efforts.

The ideal candidate will have 1–3 years of analytics experience and a quantitative degree, with proficiency in Excel, SQL, and data visualization tools.

Qualifications

• Bachelor's degree in a related quantitative field.
• 1–3 years of marketing analytics or data analysis experience.
• Proficiency with Excel, SQL, and data visualization tools (Tableau/Power BI).
• Strong ability to communicate complex data clearly and concisely.

Responsibilities

• Collect and analyze marketing data from diverse channels.
• Develop and maintain dashboards and reports with KPIs.
• Interpret data to identify trends and actionable insights.
• Conduct market research and competitive analysis to inform strategy.
• Collaborate with marketing teams to define goals and measurement methods.
• Present findings to leadership and stakeholders.

Skills

Analytical thinking

Problem solving

Communication

Education

Bachelor's in a quantitative field

Tools

Excel

SQL

Tableau

Power BI

Job description

About the Role

Our client is seeking a sharp and analytical Marketing Analyst to join their team in East London . This role is crucial for measuring the effectiveness of marketing campaigns, providing data-driven insights, and supporting strategic decision-making. You will be responsible for collecting, analyzing, and interpreting marketing data from various sources, identifying trends, and presenting findings to stakeholders. This is an excellent opportunity for a data enthusiast to contribute significantly to marketing strategy and optimization within a dedicated team based in East London .

Key Responsibilities

• Collect and analyze marketing data from various channels, including digital, social media, and traditional advertising.
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs).
• Interpret data to identify trends, measure campaign effectiveness, and provide actionable insights.
• Conduct market research and competitive analysis to inform marketing strategies.
• Collaborate with marketing teams to define campaign goals and measurement methodologies.
• Present findings and recommendations to marketing leadership and other stakeholders.

Requirements

• Bachelor's degree in Statistics, Mathematics, Marketing, Economics, or a related quantitative field.
• 1-3 years of experience in marketing analytics or a similar data analysis role.
• Proficiency with data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
• Strong understanding of marketing principles and campaign metrics.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication skills, with the ability to present complex data clearly and concisely.

Benefits

• Competitive salary commensurate with experience.
• Permanent position with a reputable company.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and training in data analytics.
• A collaborative team environment located in East London .