Digital Marketing & E-commerce Analyst

Placements24; Pretoria; Hybrid; ZAR 480,000 - 760,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical aid coverage

Training in data analytics

Job summary

Placements24 in Pretoria is seeking a Digital Marketing & E-commerce Analyst to drive data-informed decisions for the company’s e-commerce platform. You will collect, analyze, and report on multi-channel performance to optimize the customer journey and growth.

You will develop dashboards, monitor metrics (CAC, LTV, ROAS), run A/B tests, and collaborate with marketing, sales and product teams. Strong analytics and tools like GA, Tableau/Power BI are essential.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Economics, Business Analytics, or related quantitative field.
• 3+ years of experience in digital marketing analytics, e-commerce analysis, or a similar data-focused role.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (Tableau/Power BI) and spreadsheets (Excel/Google Sheets).
• Strong understanding of digital marketing channels and e-commerce metrics.
• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Track and analyze the performance of digital marketing campaigns across SEO, SEM, social, email, and display.
• Create and maintain dashboards showing KPIs like conversion rate, CAC, LTV, ROAS.
• Analyze customer behavior, website performance, and market trends to derive insights.
• Collaborate with marketing, sales and product to define measurement frameworks and tracking.
• Run A/B and multivariate tests to optimize UX and conversions.
• Deliver regular reports and presentations to stakeholders.

Skills

Analytical skills

Problem-solving

Communication skills

Digital marketing analytics

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Excel/Google Sheets

Job description

About the Role

Our client is seeking a detail-oriented and analytical Digital Marketing & E-commerce Analyst to join their team in Pretoria . This role is vital for understanding campaign performance, customer behavior, and market trends to drive strategic decision-making for the e-commerce platform. You will be responsible for collecting, analyzing, and reporting on data from various digital channels to identify opportunities for growth, optimize marketing spend, and enhance the overall customer journey. The successful candidate will possess strong analytical skills and a deep understanding of digital marketing metrics and e-commerce performance indicators.

Key Responsibilities

• Track, measure, and analyze the performance of all digital marketing campaigns across channels such as SEO, SEM, social media, email, and display advertising.
• Develop and maintain dashboards and reports to visualize key e-commerce KPIs, including conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS).
• Conduct deep-dive analyses into customer behavior, website performance, and market trends to identify actionable insights and strategic recommendations.
• Collaborate with marketing, sales, and product teams to define measurement frameworks and ensure accurate tracking of campaign and business objectives.
• Perform A/B testing and multivariate testing on website elements and marketing campaigns to optimize user experience and conversion rates.
• Provide regular reports and presentations to stakeholders on digital marketing performance and e-commerce trends.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• 3+ years of experience in digital marketing analytics, e-commerce analysis, or a similar data-focused role.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) and spreadsheet software (Excel/Google Sheets).
• Strong understanding of digital marketing channels and e-commerce metrics.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive salary with performance-based incentives.
• Hybrid work arrangement allowing for flexibility.
• Comprehensive medical aid coverage.
• Opportunities for further training in data analytics and digital marketing.
• Access to cutting-edge analytics tools and platforms.