Marketing Data Analyst

Placements24; Randburg; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Health insurance

Retirement savings plan

Job summary

Placements24 in Randburg is seeking a highly analytical Marketing Data Analyst to join its team. You will collect, clean, and interpret marketing data from campaigns, CRM, and web analytics to inform strategy and drive growth.

The role requires proficiency in SQL and Python or R, plus experience with Tableau or Power BI. You will build dashboards, communicate insights clearly to technical and non-technical stakeholders, and ensure data privacy adherence.

Qualifications

• Proven experience as Marketing Data Analyst or BI Analyst.
• Proficiency in SQL, Python or R.
• Experience with data visualization tools (Tableau/Power BI) and web analytics (GA).

Responsibilities

• Collect, process, and analyze large volumes of marketing data from various sources.
• Develop and maintain dashboards and reports to track marketing KPIs.
• Identify trends, patterns, and insights to explain campaign performance and customer behavior.
• Conduct ad-hoc analyses to support marketing initiatives.
• Collaborate with marketing and sales to translate data insights into actionable strategies.
• Ensure data accuracy, integrity and privacy compliance.

Skills

SQL

Python

R

Tableau

Power BI

Google Analytics

Statistics

Communication

Tools

Tableau

Power BI

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and detail-oriented Marketing Data Analyst to join their team in Randburg . This role is integral to understanding marketing campaign performance, customer behavior, and market trends through rigorous data analysis. You will be responsible for collecting, cleaning, interpreting, and presenting complex data sets to provide actionable insights that inform marketing strategies and decision-making. This is a critical position for an individual passionate about leveraging data to drive marketing effectiveness and business growth.

Key Responsibilities

• Collect, process, and analyze large volumes of marketing data from various sources, including digital campaigns, CRM, and web analytics.
• Develop and maintain dashboards and reports to track key marketing KPIs and performance metrics.
• Identify trends, patterns, and insights within the data to explain campaign performance and customer behavior.
• Conduct ad-hoc analyses to support specific marketing initiatives and answer business questions.
• Collaborate with marketing and sales teams to translate data insights into actionable strategies and recommendations.
• Ensure data accuracy, integrity, and compliance with data privacy regulations.

Requirements

• Proven experience as a Marketing Data Analyst , Business Intelligence Analyst, or similar role.
• Strong proficiency in data analysis tools and languages such as SQL, Python, or R.
• Experience with data visualization tools (e.g., Tableau, Power BI) and web analytics platforms (e.g., Google Analytics).
• Excellent understanding of statistical concepts and methods.
• Strong analytical, problem-solving, and critical thinking skills.
• Ability to communicate complex findings clearly and concisely to both technical and non-technical audiences.

Benefits

• Competitive salary and potential for annual bonuses based on performance.
• A hybrid work model offering a balance between office collaboration and remote flexibility.
• Opportunities for professional development and advanced training in data analytics.
• Comprehensive health insurance and retirement savings plan.
• A data-driven and collaborative work culture in Randburg .