Data-Driven Marketing Analyst (Hybrid • Remote)

Placements24; Randburg; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Health and wellness benefits

Professional development opportunities

Competitive compensation

Job summary

Placements24 is seeking a meticulous Marketing Analyst to join their Randburg team in a hybrid role. You will collect, interpret, and report on marketing data from digital campaigns, website analytics, CRM, and market research to identify trends and inform strategy.

You will develop dashboards and reports to track KPIs, provide actionable insights, and collaborate with marketing stakeholders to forecast outcomes and evaluate ROI, enabling data-driven decisions and better customer understanding.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
• Proven experience collecting, interpreting, and reporting marketing data.
• Strong analytical and quantitative skills with proficiency in data analysis tools (Excel, SQL, R, Python).

Responsibilities

• Collect, clean, and analyze marketing data from multiple sources (digital campaigns, website analytics, CRM, market research).
• Develop and maintain dashboards and reports to track marketing KPIs.
• Interpret data to identify trends and inform marketing strategy.
• Forecast marketing outcomes and evaluate ROI of initiatives.
• Collaborate with stakeholders to understand data needs and deliver timely reports.

Skills

Analytical skills

SQL

Python

R

Excel

Tableau

Power BI

Education

Bachelors degree in Marketing

Bachelors degree in Statistics

Tools

Tableau

Power BI

SQL

Python

Excel

R

Job description

Placements24 is seeking a meticulous Marketing Analyst to join their Randburg team in a hybrid role. You will collect, interpret, and report on marketing data from digital campaigns, website analytics, CRM, and market research to identify trends and inform strategy.

You will develop dashboards and reports to track KPIs, provide actionable insights, and collaborate with marketing stakeholders to forecast outcomes and evaluate ROI, enabling data-driven decisions and better customer understanding.