Market Analyst - FMCG

Placements24; Benoni; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Health and wellness benefits

Professional development

Paid time off

Job summary

Placements24 is seeking a sharp Market Analyst for our FMCG client in Benoni with a hybrid work model. You will gather, interpret, and report on market data, consumer trends, and competitive landscapes to inform strategic decisions.

The ideal candidate has 2–4 years of market analysis experience, a quantitative degree, and proficiency with Excel, SPSS, and Tableau. You will deliver data-driven insights to marketing, sales, and product teams and help identify growth opportunities and risks.

Qualifications

• Bachelor's degree in a quantitative field (Economics, Statistics, Marketing, Business).
• 2-4 years of market analysis or BI experience, preferably in FMCG.
• Strong analytical skills with proficiency in Excel, SPSS, and Tableau.
• Excellent written and verbal communication; ability to present data clearly.
• Detail-oriented with high data accuracy.
• Experience in hybrid work environment.

Responsibilities

• Conduct in-depth market research and analysis on consumer behavior, industry trends, and competitor activities.
• Collect, organize, and interpret large datasets related to sales, market share, and consumer preferences.
• Prepare regular reports and presentations with actionable insights for stakeholders.
• Identify emerging market opportunities and risks for the FMCG portfolio.
• Monitor and analyze the effectiveness of marketing and sales initiatives.
• Collaborate with marketing, sales, and product development teams to provide data-driven recommendations.

Skills

Analytical thinking

Data interpretation

Communication skills

Detail-oriented

Hybrid work experience

Education

Bachelor's degree in a quantitative field

Tools

Excel

SPSS

Tableau

Job description

Our client is seeking a sharp and analytical Market Analyst to join their FMCG team in Benoni, offering a hybrid work model. This role is crucial for gathering, interpreting, and reporting on market data, consumer trends, and competitive landscapes to inform strategic decision-making. You will play a key part in identifying growth opportunities and potential threats within the fast-moving consumer goods sector. The ideal candidate is highly detail-oriented, proficient in data analysis, and passionate about understanding the dynamics of the FMCG market to support business objectives.

Key Responsibilities

• Conduct in-depth market research and analysis on consumer behavior, industry trends, and competitor activities.
• Collect, organize, and interpret large datasets related to sales, market share, and consumer preferences.
• Prepare regular reports and presentations summarizing key findings and providing actionable insights to stakeholders.
• Identify emerging market opportunities and potential risks for the company's FMCG portfolio.
• Monitor and analyze the effectiveness of marketing and sales initiatives.
• Collaborate with marketing, sales, and product development teams to provide data-driven recommendations.

Requirements

• Bachelor's degree in Economics, Statistics, Marketing, Business, or a related quantitative field.
• 2-4 years of experience in market analysis or business intelligence, preferably in the FMCG industry.
• Strong analytical skills with proficiency in statistical software and data visualization tools (e.g., Excel, SPSS, Tableau).
• Excellent written and verbal communication skills, with the ability to present complex data clearly.
• Detail-oriented with a high level of accuracy in data handling and interpretation.
• Experience working in a hybrid work environment and adapting to different work modes.

Benefits

• Competitive salary and performance-related bonuses.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development.
• Generous paid time off and holiday schedule.
• A collaborative and intellectually stimulating work environment.