Lead Social Media Community Manager (E-commerce)

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive remuneration package

Flexible remote working arrangements

Career advancement opportunities

Health and wellness programs

Dynamic and innovative company culture

Access to professional development

Regular team virtual social events

Performance-based incentives

Job summary

Placements24 is seeking a Lead Social Media Community Manager to spearhead our online community engagement efforts in a fully remote role across South Africa. You will build vibrant online communities around our brand, nurture customer relationships, and drive brand advocacy and sales.

You will lead a small team, set the tone for brand communication, and collaborate with marketing and product teams to ensure consistent messaging. Remote-first, with flexibility and opportunities for growth.

Qualifications

• Proven experience as a Social Media Community Manager in e-commerce.
• Strong ability to grow and engage online communities.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement a comprehensive social media community management strategy.
• Lead the day-to-day management of online communities across all relevant social media platforms.
• Create and oversee the execution of engaging content designed to spark conversations and build brand loyalty.
• Monitor social media channels for brand mentions, customer feedback, and industry trends, responding promptly and professionally.
• Develop and implement social listening strategies to identify opportunities and potential risks.
• Foster a positive and inclusive online environment, moderating discussions and resolving conflicts effectively.
• Collaborate with marketing, customer service, and product teams to ensure consistent messaging and address customer inquiries.
• Identify and engage with brand advocates and influencers to amplify reach and credibility.
• Analyze community engagement metrics, reporting on key trends and providing recommendations for improvement.
• Train and mentor junior community managers, ensuring adherence to brand guidelines and best practices.

Skills

Social media management

E-commerce experience

Content creation

Analytics & reporting

Communication & conflict resolution

Job description

About the Role

Our client, a leading name in the e-commerce sector, is actively seeking an experienced and dynamic Lead Social Media Community Manager to spearhead their online community engagement efforts. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. The successful candidate will be instrumental in building and nurturing vibrant online communities around our brand, fostering strong customer relationships, and enhancing brand advocacy. This role requires a deep understanding of social media platforms, community management best practices, and a passion for creating meaningful interactions that translate into customer loyalty and increased sales. You will lead by example, setting the tone for brand communication and guiding junior team members in their community engagement efforts. We are looking for a proactive individual who can translate strategic vision into tangible community growth and positive brand sentiment in a remote-first work environment.

Key Responsibilities

• Develop and implement a comprehensive social media community management strategy.
• Lead the day-to-day management of online communities across all relevant social media platforms.
• Create and oversee the execution of engaging content designed to spark conversations and build brand loyalty.
• Monitor social media channels for brand mentions, customer feedback, and industry trends, responding promptly and professionally.
• Develop and implement social listening strategies to identify opportunities and potential risks.
• Foster a positive and inclusive online environment, moderating discussions and resolving conflicts effectively.
• Collaborate with marketing, customer service, and product teams to ensure consistent messaging and address customer inquiries.
• Identify and engage with brand advocates and influencers to amplify reach and credibility.
• Analyze community engagement metrics, reporting on key trends and providing recommendations for improvement.
• Train and mentor junior community managers, ensuring adherence to brand guidelines and best practices.

Requirements

• Proven experience as a Social Media Community Manager, with a significant portion dedicated to e-commerce.
• Demonstrated success in building and managing online communities, fostering engagement, and driving brand loyalty.
• Excellent understanding of social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and their respective community features.
• Strong grasp of social media analytics and reporting tools.
• Exceptional communication, interpersonal, and conflict resolution skills.
• Experience with content creation and scheduling tools.
• Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Demonstrated ability to develop and execute community strategies.
• A proactive and empathetic approach to customer engagement.

Benefits

• Competitive remuneration package.
• Flexible remote working arrangements.
• Opportunities for career advancement and skill development.
• Health and wellness programs.
• Contribution to a dynamic and innovative company culture.
• Access to professional development resources.
• Regular team virtual social events.
• Performance-based incentives.