Senior Social Media & Community Engagement Lead

Placements24; LegKraal Gate; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

Health insurance

Paid time off

Learning & development opportunities

Job summary

Placements24 is seeking a Senior Social Media & Community Engagement Lead to shape and amplify our brand voice across social platforms. You will build a thriving online community, develop innovative strategies, and manage online reputation for our remote-first team.

The ideal candidate has 5+ years in social media management, strong content creation skills, and experience with paid campaigns. This role offers exceptional flexibility in a fully remote environment and opportunities for

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• Minimum of 5 years in social media management and community engagement, preferably in ecommerce.
• Proven success in building and managing engaged online communities.
• Expertise in major platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok) and best practices.
• Strong content creation skills (writing, basic design, video editing).
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer).
• Excellent written and verbal communication; able to translate data into strategy.
• Experience with paid social advertising campaigns.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand goals and marketing objectives.
• Manage all social media channels, including content creation, scheduling, posting, and optimization.
• Foster and grow an engaged online community with prompt and professional responses.
• Monitor conversations and trends, manage online reputation and crises.
• Analyze performance metrics and provide actionable insights and reports to stakeholders.
• Collaborate with marketing, content, and design teams for cohesive messaging.
• Identify and engage with influencers and brand advocates.
• Stay ahead of trends and platform updates; explore emerging tech.
• Develop and execute paid social campaigns to increase reach and engagement.

Skills

Social media strategy

Community engagement

Content creation

Analytics & reporting

Paid social advertising

Influencer outreach

Remote collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Hootsuite

Sprout Social

Buffer

Canva

Job description

About the Role

Our client, a forward-thinking e-commerce company, is seeking a highly skilled and passionate Senior Social Media & Community Engagement Lead to join their vibrant, fully remote team. This is a unique opportunity to shape and amplify our brand's voice across social platforms and build a thriving online community. You will be responsible for developing and executing innovative social media strategies, fostering meaningful engagement with our audience, and managing our online reputation. The ideal candidate will possess a deep understanding of social media dynamics, content creation, community management best practices, and data analysis. As a remote-first organization, we thrive on collaboration, creativity, and a shared commitment to excellence, offering unparalleled flexibility. This role is integral to strengthening our brand presence and customer relationships, contributing to our mission in the Mahikeng, North West, ZA region and beyond.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand goals and marketing objectives.
• Manage all social media channels, including content creation, scheduling, posting, and optimization.
• Foster and grow an engaged online community, responding to comments, messages, and inquiries promptly and professionally.
• Monitor social media conversations, trends, and mentions, proactively managing online reputation and crisis communication.
• Analyze social media performance metrics, providing actionable insights and regular reports to stakeholders.
• Collaborate with marketing, content, and design teams to ensure cohesive brand messaging and campaigns.
• Identify and engage with influencers and brand advocates.
• Stay ahead of social media trends, platform updates, and emerging technologies.
• Develop and execute paid social media campaigns to increase reach and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in social media management and community engagement, preferably within e-commerce.
• Proven success in building and managing engaged online communities.
• Expertise in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective best practices.
• Strong content creation skills (writing, basic design, video editing).
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer).
• Excellent written and verbal communication skills.
• Demonstrated ability to analyze data and translate insights into actionable strategies.
• Experience with paid social advertising campaigns.
• Ability to thrive in a fully remote, collaborative work environment.

Benefits

• Competitive salary package with performance-based incentives.
• Fully remote work environment, offering exceptional flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday schedule.
• Opportunities for continuous learning, professional development, and career advancement.
• A supportive, creative, and team-oriented remote culture.
• Make a significant impact on brand visibility and community growth for an exciting e-commerce business.