E-commerce Social Media Engagement Lead

Placements24; Paarl; Hybrid; ZAR 230,000 - 350,000; Full time

Job summary

Placements24 in Paarl, Western Cape, ZA, seeks an E-commerce Social Media Engagement Lead to grow and engage online communities while supporting e-commerce initiatives. The role is hybrid, requiring strong communication, relationship-building, and brand loyalty focus.

Ideal candidates will craft engaging conversations, monitor channels, and collaborate with content and support teams to ensure a consistent customer experience across platforms.

Qualifications

• Proven experience in social media community management or engagement roles.
• Excellent written and verbal communication skills with empathetic responses.
• Ability to build and nurture online communities.
• Familiarity with social media platforms and their community management best practices.
• Experience with social media monitoring and engagement tools.
• Proactive approach to identifying engagement opportunities.
• Ability to manage multiple social channels and respond promptly.
• Passion for customer service and building brand loyalty.

Responsibilities

• Develop and implement strategies to grow and engage social media communities.
• Monitor channels, respond to comments, messages, and reviews in a timely and on-brand manner.
• Proactively initiate conversations and engage with followers.
• Identify user-generated content opportunities and encourage participation.
• Collaborate with content team to create engaging posts.
• Manage online brand reputation and customer service inquiries escalated via social media.
• Analyze engagement metrics and provide insights on sentiment and trends.
• Liaise with customer support and marketing teams for a consistent customer experience.

Skills

Social media management

Community engagement

Customer service

Content strategy

Multi-channel management

Analytical thinking

Empathy

Job description

About the Role

Our client, a thriving e-commerce platform focusing on sustainable lifestyle products, is seeking an E-commerce Social Media Engagement Lead to enhance their online community interaction. This role is based in Paarl, Western Cape, ZA, offering a flexible hybrid work arrangement. You will be responsible for developing and executing strategies that foster a strong, engaged online community, driving brand loyalty and supporting e-commerce initiatives. This position is ideal for a highly communicative individual with a passion for building relationships online and a solid understanding of how social engagement drives business growth. If you excel at connecting with audiences and creating meaningful online conversations, this role is for you.

Key Responsibilities

• Develop and implement strategies to grow and engage our client's social media communities.
• Actively monitor social media channels, responding to comments, messages, and reviews in a timely and on-brand manner.
• Proactively initiate conversations and engage with followers to foster a sense of community.
• Identify user-generated content opportunities and encourage community participation.
• Collaborate with the content team to create engaging posts that encourage interaction.
• Manage online brand reputation and address customer service inquiries escalated through social media.
• Analyze engagement metrics and provide insights on community sentiment and interaction trends.
• Liaise with customer support and marketing teams to ensure a consistent customer experience.

Requirements

• Proven experience in social media community management or engagement roles, preferably within e-commerce.
• Excellent written and verbal communication skills, with a talent for crafting engaging and empathetic responses.
• Demonstrated ability to build and nurture online communities.
• Familiarity with social media platforms and their respective community management best practices.
• Experience with social media monitoring and engagement tools.
• A proactive approach to identifying and acting on engagement opportunities.
• Ability to manage multiple social channels and respond promptly.
• Passion for customer service and building brand loyalty.

Benefits

Our client offers a competitive salary, a comprehensive benefits package, and the flexibility of a hybrid work model in beautiful Paarl, Western Cape, ZA.

You will have the opportunity to make a tangible impact on community building and brand perception within a growing e-commerce business. Enjoy a supportive team environment with opportunities for professional development and contributing to a company with a strong ethical focus. Join us and help cultivate a vibrant and loyal online community.