Lead E-commerce Marketing Manager

Placements24; Durban; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Performance bonuses

Health benefits

Retirement fund

Job summary

Placements24 is seeking a visionary Lead E-commerce Marketing Manager to spearhead digital marketing for the online retail presence. This fully remote role requires driving growth, optimizing SEO/SEM, and leading a marketing team across channels to boost traffic and conversions.

The ideal candidate will craft comprehensive marketing plans, analyze performance with data-driven insights, and collaborate with cross-functional teams to enhance the online customer journey.

Qualifications

• Proven experience in e-commerce marketing with a strong campaign portfolio.
• Expertise in SEO, SEM, social media, email marketing and content strategy.

Responsibilities

• Develop a data-driven e-commerce marketing strategy to drive acquisition and retention.
• Manage SEO/SEM campaigns to improve rankings and traffic.
• Oversee social media marketing, content creation, community engagement and paid campaigns.
• Develop and manage email marketing campaigns with segmentation and automation.
• Create and curate content for website, blog and other digital channels.
• Analyze website traffic, conversions and campaign performance with analytics tools.
• Collaborate with product, sales and web development teams for cohesive marketing.
• Manage marketing budget and optimize ROI.

Skills

E-commerce marketing

SEO/SEM

Social media marketing

Email marketing

Content strategy

Marketing automation

Analytics

Leadership

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

HubSpot

Job description

About the Role

Our client is seeking a visionary Lead E-commerce Marketing Manager to spearhead digital marketing initiatives for their online retail presence. This is a fully remote position, allowing you to drive impactful strategies from anywhere. You will be instrumental in developing and executing comprehensive marketing plans to increase online traffic, drive conversions, and enhance brand visibility across various digital channels. The successful candidate will possess a deep understanding of e-commerce marketing, SEO, SEM, social media marketing, email marketing, and content strategy. We are looking for a creative, data-driven leader who can inspire a team and deliver measurable results for our client's expanding digital footprint. This role is critical in shaping the online customer journey and achieving ambitious growth targets.

Key Responsibilities

• Develop and execute a data-driven e-commerce marketing strategy to drive customer acquisition and retention.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
• Oversee social media marketing efforts, including content creation, community engagement, and paid social advertising.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Create and curate compelling content for the e-commerce website, blog, and other digital platforms.
• Analyze website traffic, conversion rates, and campaign performance using tools like Google Analytics.
• Collaborate with cross-functional teams (e.g., product, sales, web development) to ensure cohesive marketing efforts.
• Manage the e-commerce marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Stay abreast of the latest digital marketing trends and technologies, applying them to our client's strategies.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and continuous improvement.

Requirements

• Proven experience in e-commerce marketing, with a strong portfolio of successful campaigns.
• Demonstrable expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot).
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent leadership, communication, and project management skills.
• Experience in managing marketing budgets and optimizing spend.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Ability to work independently and collaboratively in a remote team environment.
• Creative thinking and a passion for digital innovation in retail.
• Experience with A/B testing and conversion rate optimization (CRO).

Benefits

Our client offers a fully remote work environment, providing unparalleled flexibility. A highly competitive salary commensurate with experience, along with performance-based bonuses, is provided. Comprehensive health benefits, including medical aid and retirement fund contributions, are standard. This role presents a significant opportunity for professional development and career advancement within a rapidly growing online retail sector. You will be empowered to make strategic decisions and significantly impact the success of our client's digital brand, working from a location that suits you best.