Digital Marketing Strategist - E-commerce Growth

Placements24; Pretoria; Hybrid; ZAR 900,000 - 1,200,000; Full time

Job summary

Placements24 seeks a visionary Digital Marketing Strategist to drive significant growth for an e-commerce brand. Working remotely from South Africa, you will shape and execute high-level digital strategies that boost visibility, acquisition, and conversion.

You will lead SEO, SEM, social media, content strategy, and analytics, identify opportunities, optimize channels, and ensure cohesive brand presence across digital touchpoints.

Qualifications

• Master's degree or equivalent in Marketing, Business Admin, or related field.
• 7+ years of progressive experience in digital marketing, esp. ecommerce.
• Expertise in SEO, SEM, content marketing, social media, email marketing, and analytics.
• Experience with marketing automation platforms, CRM, and advanced analytics.
• Strong strategic thinking, analytics, and leadership abilities.

Responsibilities

• Develop and implement data-driven digital marketing strategies for ecommerce growth.
• Oversee SEO, SEM, PPC, social and content marketing to maximize ROI.
• Conduct market research, competitor analysis, and customer journey mapping.
• Manage the digital marketing budget to optimize CAC and ROI.
• Analyze KPIs across channels and provide strategic recommendations.
• Collaborate with sales, product, and IT for aligned campaigns.

Skills

Strategic thinking

Analytical skills

Leadership

Communication

SEO/SEM

Content marketing

Social media

Email marketing

Analytics tools

CRM systems

Education

Master's degree in Marketing/Business Admin or related field

Tools

Marketing automation

CRM systems

A/B testing tools

Job description

About the Role

Our client is seeking a visionary Digital Marketing Strategist to drive significant growth for their e-commerce business. Working remotely, you will be responsible for shaping and executing high-level digital strategies that enhance online visibility, customer acquisition, and conversion rates. This role requires a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content strategy, and analytics. You will lead the charge in identifying new opportunities, optimizing existing channels, and ensuring a cohesive and impactful brand presence across all digital touchpoints, contributing directly to the company's expansion goals from the comfort of your home office.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies to achieve ambitious e-commerce growth targets.
• Oversee and optimize SEO, SEM, PPC, social media advertising, and content marketing initiatives.
• Conduct in-depth market research, competitor analysis, and customer journey mapping to identify new growth opportunities.
• Manage the digital marketing budget effectively, allocating resources to maximize ROI and minimize customer acquisition cost.
• Analyze key performance indicators (KPIs) across all digital channels, providing strategic recommendations for improvement.
• Collaborate with cross-functional teams, including sales, product development, and IT, to ensure alignment and integrated campaign execution.

Requirements

• Master's degree or equivalent experience in Marketing, Business Administration, or a related field.
• 7+ years of progressive experience in digital marketing, with a significant track record in e-commerce strategy and execution.
• Expertise in SEO, SEM, content marketing, social media marketing, email marketing, and analytics.
• Proven experience with marketing automation platforms, CRM systems, and advanced analytics tools.
• Strong strategic thinking, analytical skills, and the ability to translate complex data into actionable insights.
• Excellent leadership and communication skills, with the ability to influence stakeholders at all levels.

Benefits

• Highly competitive salary and executive-level bonus structure.
• Fully remote work arrangement, offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for home office setup and professional development.
• Opportunity to shape the digital future of a growing e-commerce brand.