E-commerce Marketing Manager

Placements24; George; Hybrid; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

Bonus opportunities

Fully remote work

Health insurance

Flexible leave

Job summary

Placements24 is seeking an experienced E-commerce Marketing Manager to lead our online growth. This fully remote role focuses on developing and executing cutting-edge marketing strategies that drive traffic, conversions and customer loyalty for our e-commerce platforms.

You will translate business goals into campaigns, oversee multi‑channel programs, and mentor a remote team of marketing professionals in a data‑driven, high‑performance culture.

Qualifications

• 5+ years of ecommerce marketing experience with proven sales growth.
• Experience in multi-channel digital campaigns.
• Strong analytics using Google/Adobe Analytics.
• Experience with marketing automation and CRM systems.
• Excellent leadership, communication and PM skills.
• Thrives in fully remote, autonomous work environments.

Responsibilities

• Define and execute a holistic ecommerce marketing strategy (SEO, SEM, social, email, affiliates).
• Oversee creation and optimization of website content, product descriptions, promotions.
• Manage and scale paid campaigns across platforms for ROI and budget efficiency.
• Analyze ecommerce metrics and report to senior leadership.
• Develop customer retention strategies including loyalty programs and personalized emails.
• Lead and mentor a remote marketing team fostering collaboration and high performance.

Skills

Leadership

Digital marketing

Analytics

CRM systems

Automation tools

Remote work

Tools

Google Analytics

Adobe Analytics

Marketing automation tools

CRM platforms

Job description

About the Role

Our client is seeking an experienced and strategic E-commerce Marketing Manager to lead their online growth initiatives. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing and executing cutting-edge marketing strategies that drive traffic, conversions, and customer loyalty for our e-commerce platforms. The ideal candidate is a visionary leader with a deep understanding of digital channels, customer behavior, and performance marketing, who can translate business objectives into impactful marketing campaigns and foster a culture of data-driven decision-making within a remote-first organization.

Key Responsibilities

• Define and execute a holistic e-commerce marketing strategy encompassing SEO, SEM, social media, email marketing, and affiliate programs.
• Oversee the creation and optimization of engaging website content, product descriptions, and promotional materials.
• Manage and scale paid advertising campaigns across multiple platforms, ensuring maximum ROI and efficient budget allocation.
• Analyze key e-commerce metrics (conversion rates, AOV, LTV, traffic sources) and report on performance to senior leadership.
• Develop and implement customer retention strategies, including loyalty programs and personalized email campaigns.
• Lead and mentor a remote team of marketing professionals, fostering collaboration and high performance.

Requirements

• 5+ years of experience in e-commerce marketing , with a proven track record of driving online sales growth.
• Expertise in developing and managing multi-channel digital marketing campaigns.
• Strong analytical skills with proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics) and e-commerce platforms.
• Experience with marketing automation tools and CRM systems.
• Excellent leadership, communication, and project management skills.
• Demonstrated ability to thrive in a fully remote, autonomous work environment.

Benefits

• Highly competitive salary with bonus opportunities.
• Fully remote work arrangement, providing significant work-life balance.
• Comprehensive health insurance coverage.
• Generous paid time off and personal development budget.
• Opportunity to shape the future of a growing e-commerce business from anywhere.