E-commerce Marketing Specialist

Placements24; Richards Bay; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Home office allowance

Performance-based incentives

Professional development resources

Remote-first work culture

Job summary

Placements24 is seeking an experienced E-commerce Marketing Specialist to drive online sales and improve customer acquisition from a remote home office.

The role focuses on paid search, social ads, email marketing, and affiliate programs, with emphasis on optimizing user journeys, CRO and SEO performance across ecommerce platforms.

Qualifications

• Bachelor's degree in Marketing/Business/E-commerce or related field.
• Minimum of 3 years' experience in e-commerce marketing with proven online sales growth.
• Strong knowledge of SEO, SEM, PPC, social media advertising and email marketing for e-commerce.

Responsibilities

• Develop and execute e-commerce marketing strategies to drive traffic, conversions and LTV.
• Manage paid campaigns across Google Ads and social networks.
• Implement and manage email marketing, segmentation, automation and A/B testing.
• Collaborate with web team to optimize UX, CRO and SEO performance.
• Analyze sales data and site analytics to identify trends and opportunities.
• Manage affiliate programs and explore new partnerships to expand reach.
• Create compelling product descriptions, promos and landing pages.
• Stay current with e-commerce trends and best practices.

Skills

SEO/SEM/PPC

Email marketing

Analytics

A/B testing

Conversion rate optimization

Content optimization

Education

Bachelor's degree in Marketing/Business/E-commerce

Tools

Shopify

WooCommerce

Magento

Google Analytics

Job description

About the Role

Our client is seeking a dedicated and skilled E-commerce Marketing Specialist to drive online sales and enhance customer acquisition strategies. This is a remote-first position, ideal for a proactive individual passionate about optimizing online customer journeys and maximizing revenue through digital channels. You will be responsible for implementing and managing a variety of e-commerce marketing initiatives, from paid search and social to email marketing and affiliate programs. The successful candidate will be highly analytical, results-driven, and possess a strong understanding of the e-commerce landscape. This role offers the exciting opportunity to directly impact revenue growth for our client, working from the comfort of your home office.

Key Responsibilities

• Develop and execute e-commerce marketing strategies to drive traffic, conversions, and customer lifetime value.


• Manage and optimize paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, Pinterest), and other relevant channels.


• Implement and manage email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads and drive repeat purchases.


• Collaborate with the web development team to ensure optimal website user experience, conversion rates, and SEO performance.


• Analyze sales data, website traffic, and campaign performance using tools like Google Analytics to identify trends and opportunities.


• Manage affiliate marketing programs and explore new partnership opportunities to expand reach.


• Create compelling product descriptions, promotional content, and landing pages to enhance customer engagement.


• Stay current with e-commerce trends, tools, and best practices, recommending innovative strategies to improve online performance.


• Monitor competitor activities and industry trends to identify competitive advantages.

Requirements

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.


• Minimum of 3 years of experience in e-commerce marketing, with a proven track record of driving online sales.


• Strong understanding of SEO, SEM, PPC, social media advertising, and email marketing principles specific to e-commerce.


• Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and analytics tools (e.g., Google Analytics).


• Experience in A/B testing and conversion rate optimization (CRO).


• Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.


• Strong written and verbal communication skills.


• Self-motivated and able to work independently in a remote environment, managing multiple projects simultaneously.


• Experience with affiliate marketing platforms is a plus.

Benefits

This fully remote role offers significant flexibility and autonomy. Our client provides a competitive salary, performance-based incentives, and a home office allowance. You'll have access to professional development resources and the opportunity to work with a passionate and dedicated team. The company culture emphasizes results and innovation, making this an exciting place to grow your e-commerce marketing career.