Digital Marketing Manager (E-commerce Focus)

Placements24; Upington; Híbrido; ZAR 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Performance bonus

Fully remote work

Health benefits

Descripción de la vacante

Placements24 seeks an experienced Digital Marketing Manager with a strong e-commerce focus to lead remote marketing initiatives. You will develop and execute data-driven strategies across SEO, SEM, social media, email, and content to drive online sales and brand visibility.

This senior role requires leadership, analytics, and the ability to manage multiple channels while staying current with e-commerce trends. A Bachelor's in Marketing/Business is required; a Master's is a plus.

Formación

• Minimum of 5 years in digital marketing with a focus on e-commerce.
• Proven track record in campaigns that drive sales and conversions.
• Bachelor's in Marketing/Business; Master's is a plus.

Responsabilidades

• Develop and oversee integrated digital marketing strategies to hit e-commerce targets.
• Manage paid campaigns (SEM, social ads) for ROI.
• Lead SEO and content marketing to drive organic growth.
• Oversee email marketing planning, execution, and analytics.
• Analyze KPIs across channels and report actionable insights.
• Stay updated on trends in e-commerce marketing.

Conocimientos

Digital marketing

E-commerce

SEO

SEM

Social media

Email marketing

Analytics

Leadership

Educación

Bachelor's degree in Marketing/Business

Master's degree (plus)

Herramientas

Google Analytics

Google Ads

SEO tools

Descripción del empleo

About the Role

Our client is seeking a strategic and experienced Digital Marketing Manager with a strong focus on e-commerce to lead their remote marketing initiatives. You will be responsible for developing and executing comprehensive digital marketing strategies that drive online sales, brand visibility, and customer engagement. This senior role requires a data-driven mindset, a deep understanding of the e-commerce landscape, and the ability to manage multiple channels effectively, including SEO, SEM, social media marketing, email marketing, and content strategy. You will play a pivotal role in shaping the company's online growth trajectory.

Key Responsibilities

• Develop and oversee the implementation of integrated digital marketing strategies to achieve e-commerce sales targets.
• Manage and optimize all paid advertising campaigns (SEM, social media ads) to maximize ROI.
• Drive organic growth through effective SEO and content marketing strategies.
• Lead email marketing efforts, including campaign planning, execution, and performance analysis.
• Analyze key performance indicators (KPIs) across all digital channels and provide actionable insights and reports.
• Stay current with digital marketing trends, tools, and best practices, especially within the e-commerce sector.

Requirements

• Minimum of 5 years of experience in digital marketing , with a significant portion focused on e-commerce .
• Proven track record of developing and executing successful digital marketing campaigns that drive sales and conversions.
• In-depth knowledge of SEO, SEM (Google Ads), social media advertising, email marketing, and analytics tools (e.g., Google Analytics).
• Strong analytical and strategic thinking skills, with the ability to translate data into actionable plans.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

Benefits

• Highly competitive salary and performance-based bonus structure.
• Fully remote work opportunity with a flexible schedule.
• Comprehensive health, dental, and vision insurance plans.
• Generous budget for professional development, conferences, and training.
• Opportunity to lead and shape the digital marketing strategy for a growing online business.