Lead Digital PR Strategist

Placements24; Cape Town; Hybrid; ZAR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary + bonuses

Medical aid

Retirement contributions

Professional development budget

Remote collaboration tools

Job summary

Placements24 is seeking a Lead Digital PR Strategist to spearhead remote digital PR campaigns across South Africa. You will drive online visibility, manage influencer relationships, and collaborate with SEO teams to boost search rankings.

A strong track record in content marketing and online reputation management is essential. The role offers remote work from anywhere in South Africa, with a competitive salary, performance bonuses, and comprehensive benefits.

Qualifications

• Bachelor's degree in Digital Marketing, Communications, Public Relations, or a related field.
• Minimum of 6 years of experience in digital PR, content marketing, or online communications.
• Proven track record of developing and implementing successful digital PR campaigns that deliver measurable results.
• Strong understanding of SEO principles, content strategy, social media marketing, and online reputation management.
• Excellent written and verbal communication skills, with a talent for creating engaging digital content.
• Experience in building and managing relationships with online influencers and digital media.

Responsibilities

• Design and execute innovative digital PR strategies that align with clients' overall marketing and business objectives.
• Develop and manage online reputation management campaigns, monitoring social media and online conversations.
• Craft compelling digital content, including blog posts, articles, infographics, and social media updates, optimized for search engines and audience engagement.
• Build and nurture relationships with online influencers, bloggers, and digital media outlets.
• Execute digital outreach campaigns to secure backlinks and drive referral traffic.
• Collaborate with SEO specialists to ensure all digital PR efforts contribute to improved search engine rankings.
• Manage and oversee the creation of digital assets, including video content and interactive elements.
• Analyze campaign performance using digital analytics tools, providing actionable insights and comprehensive reports.
• Stay ahead of emerging digital trends, tools, and best practices in digital PR and content marketing.
• Mentor and guide junior digital PR specialists, fostering a culture of innovation and data-driven decision-making.

Skills

Leadership

Remote team management

Digital PR

SEO knowledge

Content marketing

Education

Bachelor's degree in Digital Marketing, Communications, Public Relations, or a related field

Tools

Google Analytics

SEMrush

Ahrefs

Job description

About the Role

Our client, a pioneering digital marketing agency, is seeking a Lead Digital PR Strategist to spearhead their online public relations initiatives. This is a fully remote position, allowing you to contribute your expertise from anywhere within South Africa , with a primary focus on amplifying client brands in the competitive digital space. You will be responsible for crafting innovative digital PR campaigns that drive online visibility, engagement, and measurable results. This role requires a deep understanding of SEO, content marketing, social media, and online reputation management. We are looking for a visionary leader who can inspire a team and deliver exceptional outcomes for a diverse range of clients operating across various industries. As a remote-first organization, we provide the tools, support, and collaborative environment necessary for you to thrive and excel in your role, making this an exceptional opportunity for seasoned professionals in Cape Town and beyond.

Key Responsibilities

• Design and execute innovative digital PR strategies that align with clients' overall marketing and business objectives.
• Develop and manage online reputation management campaigns, monitoring social media and online conversations.
• Craft compelling digital content, including blog posts, articles, infographics, and social media updates, optimized for search engines and audience engagement.
• Build and nurture relationships with online influencers, bloggers, and digital media outlets.
• Execute digital outreach campaigns to secure backlinks and drive referral traffic.
• Collaborate with SEO specialists to ensure all digital PR efforts contribute to improved search engine rankings.
• Manage and oversee the creation of digital assets, including video content and interactive elements.
• Analyze campaign performance using digital analytics tools, providing actionable insights and comprehensive reports.
• Stay ahead of emerging digital trends, tools, and best practices in digital PR and content marketing.
• Mentor and guide junior digital PR specialists, fostering a culture of innovation and data-driven decision-making.

Requirements

• Bachelor's degree in Digital Marketing, Communications, Public Relations, or a related field.
• Minimum of 6 years of experience in digital PR, content marketing, or online communications.
• Proven track record of developing and implementing successful digital PR campaigns that deliver measurable results.
• Strong understanding of SEO principles, content strategy, social media marketing, and online reputation management.
• Excellent written and verbal communication skills, with a talent for creating engaging digital content.
• Experience in building and managing relationships with online influencers and digital media.
• Proficiency with digital analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
• Demonstrated leadership experience and the ability to manage and motivate a remote team.
• Ability to work independently and manage multiple projects in a remote setting.
• Creative thinker with a passion for all things digital.

Benefits

• This is a fully remote position offering a highly competitive salary and performance bonuses.
• Our client provides a comprehensive benefits package, including medical aid, retirement contributions, and a generous allocation for professional development and training.
• You will have the flexibility to work from anywhere in South Africa , supported by state-of-the-art digital collaboration tools.
• Join a forward-thinking company that champions innovation and offers significant opportunities for career growth within the digital marketing landscape, impacting clients far beyond the traditional reach of Cape Town .