Remote Digital PR Manager

Placements24; Gauteng; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary package

Performance-based bonuses

International collaboration

Job summary

Placements24 is seeking a Remote Digital PR Manager based in Centurion, Gauteng, to lead digital PR strategies with a global client portfolio. You will focus on SEO, link building and content promotion while coordinating with content, SEO and client services teams.

The role offers fully remote work with flexible hours and opportunities for international collaboration and growth in a forward-thinking agency.

Qualifications

• 3–5 years of digital PR, SEO or online marketing experience.
• Proven ability to drive online visibility and acquire high-quality backlinks.
• Excellent written and verbal communication, persuasive digital copy.
• Strong understanding of SEO principles and content promotion.

Responsibilities

• Develop and implement digital PR strategies focused on SEO and content promotion.
• Build relationships with online publishers, bloggers and influencers.
• Create pitches and outreach campaigns to secure backlinks and media placements.
• Align digital PR with organic search objectives with SEO teams.
• Manage link-building campaigns through outreach and content syndication.
• Monitor online conversations, identify PR crises and plan responses.
• Analyze campaign performance using GA, SEMrush and Ahrefs; report to clients.
• Stay updated on digital marketing trends and algorithm updates.
• Manage timelines and budgets for digital PR initiatives.
• Contribute to development of new digital PR services and strategies.

Skills

Digital PR

SEO

Content marketing

Link building

Analytical skills

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Google Analytics

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, a leading international digital marketing agency, is seeking a highly skilled and results-driven Remote Digital PR Manager to join their globally distributed team. This position is based in **Centurion, Gauteng**, but operates on a fully remote basis, offering unparalleled flexibility and work-life balance. You will be responsible for developing and executing innovative digital PR strategies that drive online visibility, build brand authority, and generate valuable backlinks for a diverse portfolio of clients. This role requires a strategic thinker with a strong understanding of SEO, content marketing, and online media outreach. You will work closely with content creators, SEO specialists, and client services teams to ensure cohesive campaign execution. This is a fantastic opportunity for an experienced digital PR professional looking to work remotely for a forward-thinking company with a strong emphasis on innovation and client success. You'll have the autonomy to shape your work and contribute to global campaigns from anywhere.

Key Responsibilities

• Develop and implement comprehensive digital PR strategies focused on SEO, content promotion, and online reputation management.
• Identify and build relationships with key online publishers, bloggers, and digital influencers.
• Craft compelling digital content, pitches, and outreach campaigns to secure high-quality backlinks and media placements.
• Collaborate with SEO teams to align digital PR efforts with organic search objectives.
• Manage and execute link-building campaigns through creative outreach and content syndication.
• Monitor online conversations, identify potential PR crises, and develop response strategies.
• Analyze campaign performance using tools like Google Analytics, SEMrush, and Ahrefs, providing regular reports to clients and internal teams.
• Stay current with the latest digital marketing trends, SEO best practices, and algorithmic changes.
• Manage project timelines and budgets for digital PR initiatives.
• Contribute to the development of new digital PR services and strategies.

Requirements

• Proven experience (3-5 years) in digital PR, SEO, or online marketing, with a strong focus on link building and content promotion.
• Demonstrable success in achieving significant online visibility and generating valuable backlinks.
• Excellent written and verbal communication skills, with the ability to craft persuasive digital copy.
• In-depth knowledge of SEO principles and how they relate to digital PR.
• Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, or similar.
• Experience with content marketing and social media outreach.
• Strong analytical skills and ability to interpret data to drive strategy.
• Self-motivated and disciplined, with the ability to work autonomously in a remote environment.
• Excellent project management and organizational skills.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.

Benefits

• Fully remote work arrangement, offering maximum flexibility.
• Competitive salary package.
• Performance-based bonuses.
• Opportunities for international collaboration and professional growth.
• Access to cutting-edge digital marketing tools and training.
• A vibrant and supportive online company culture.
• Flexible working hours.