Senior Digital Marketing & PR Specialist

Placements24; Durban; Hybrid; ZAR 670,000 - 1,116,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Retirement plan with company matching

Flexible working hours

Home office stipend

Paid time off

Job summary

Placements24 is seeking a Senior Digital Marketing & PR Specialist for a fully remote role based in Durban, SA. You will craft and execute integrated campaigns to boost online visibility and brand reputation across varied clients.

The ideal candidate has 5+ years in digital marketing and PR, with deep SEO/SEM, content marketing, social media, and email marketing experience, plus strong analytics and communication skills.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, Digital Media or related field.
• Minimum of 5 years of experience in digital marketing and public relations with integrated strategies.
• Proven expertise in SEO, SEM, social media, content marketing and email marketing.

Responsibilities

• Develop and implement comprehensive digital marketing and PR strategies for diverse clients.
• Manage and optimize SEO/SEM campaigns to improve rankings and drive traffic.
• Create and execute social media campaigns across platforms.
• Lead content marketing initiatives including blogs, infographics, and video.
• Oversee online reputation management and influencer outreach.
• Analyze campaign performance using GA, SEMrush and social analytics tools.
• Generate regular performance reports with insights and optimization recommendations.
• Collaborate with clients, designers and content creators in a remote environment.

Skills

Digital marketing

Public relations

Content marketing

Email marketing

Social media marketing

Analytics

Communication

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

SEMrush

HubSpot

Social media management platforms

Job description

About the Role

Our client, a forward-thinking digital marketing agency focused on innovative campaigns, is seeking a highly strategic Senior Digital Marketing & PR Specialist to join their fully remote team. This position offers the unique opportunity to drive impactful digital strategies and public relations efforts for a diverse portfolio of clients, all from your home office. You will be responsible for developing and executing integrated campaigns that enhance online visibility, engagement, and brand reputation. The ideal candidate possesses a deep understanding of SEO, SEM, content marketing, social media strategy, and modern PR techniques, with a proven ability to achieve measurable results. You will collaborate closely with client teams, designers, and content creators in a virtual environment, leveraging digital collaboration tools to ensure seamless project execution. Our client is committed to fostering a culture of creativity, innovation, and continuous learning, providing excellent opportunities for professional development. We seek a data-driven individual with strong analytical skills, excellent communication abilities, and a passion for digital storytelling and online reputation management. This fully remote role supports our client base and operations originating from Durban, KwaZulu-Natal, ZA , allowing us to leverage top talent from anywhere.

Key Responsibilities

• Develop and implement comprehensive digital marketing and PR strategies for clients across various industries.
• Manage and optimize SEO and SEM campaigns to improve search engine rankings and drive qualified traffic.
• Create and execute engaging social media marketing campaigns across multiple platforms.
• Develop and manage content marketing strategies, including blog posts, articles, infographics, and video content.
• Oversee online reputation management efforts, monitoring brand mentions and addressing feedback proactively.
• Cultivate relationships with online influencers, bloggers, and digital media outlets for PR outreach.
• Write and distribute digital press releases, manage online media kits, and secure online coverage.
• Analyze campaign performance using tools like Google Analytics, SEMrush, and social media analytics platforms.
• Generate regular performance reports, providing insights and recommendations for optimization.
• Collaborate with creative teams to develop compelling digital assets and marketing collateral.
• Stay up-to-date with the latest trends and best practices in digital marketing, PR, and social media.
• Manage client expectations and ensure successful delivery of marketing and PR objectives within defined timelines and budgets.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing and public relations, with a strong focus on integrated strategies.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Demonstrated success in developing and executing PR campaigns, particularly in the digital space.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, and social media management platforms.
• Excellent writing, editing, and communication skills, with a knack for creating engaging digital content.
• Strong analytical skills and the ability to interpret data to drive strategy.
• Proven ability to work independently and manage multiple client projects effectively in a fully remote environment.
• Experience collaborating effectively with cross-functional teams in a virtual setting.
• A proactive and creative approach to problem-solving.
• Must possess a reliable internet connection and a dedicated workspace for remote work.

Benefits

• Competitive salary package and potential for annual bonuses.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company matching.
• Generous paid time off and flexible working hours.
• Opportunities for continuous learning, training, and professional certifications.
• Work with a dynamic and innovative remote-first agency.
• Exposure to a wide range of exciting client projects and industries.
• Home office stipend to enhance your remote work setup.