Digital PR Strategist

Placements24; Richards Bay; Remote; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Fully remote

Health insurance

Retirement contributions

Paid time off

Professional development

Job summary

Placements24 is seeking a highly innovative and results-driven Digital PR Strategist to join our client’s remote team. You will craft and execute cutting-edge digital PR campaigns that boost brand visibility, online engagement, and positive media coverage across digital channels.

The role emphasizes integrating SEO with content and influencer outreach, collaborating with cross-functional teams to maintain a cohesive brand message while supporting projects originating from Richards Bay,

Qualifications

• Bachelor's degree in Digital Marketing, Communications, Public Relations or a related field.
• 5+ years of experience in digital PR, online marketing, or a similar role with a strong portfolio.
• Proven expertise in SEO, content marketing, social media strategy, and influencer outreach.
• Proficiency with digital analytics tools (Google Analytics, SEMrush, Ahrefs) and social media management platforms.
• Excellent written and verbal communication skills with a knack for creative storytelling.

Responsibilities

• Develop and implement comprehensive digital PR strategies to achieve online visibility and engagement goals.
• Manage and execute online outreach campaigns, including blogger and influencer collaborations.
• Create and optimize engaging digital content for PR purposes (blog posts, articles, social updates).
• Conduct keyword research and apply SEO best practices to improve rankings.
• Monitor online conversations and manage brand reputation across social media and forums.
• Analyze campaign performance using digital analytics tools and provide actionable insights.
• Collaborate with content and marketing teams to ensure consistent brand messaging and campaign alignment.
• Stay abreast of emerging digital trends and best practices in PR and marketing.
• Manage online advertising campaigns related to PR initiatives.

Skills

SEO

Content Marketing

Influencer Outreach

Social Media Strategy

Analytics Tools

Remote Work

Creative Writing

Education

Bachelor's degree in Digital Marketing

Tools

Google Analytics

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a highly innovative and results-driven Digital PR Strategist to join their dynamic team. This is a fully remote position, perfect for a seasoned professional looking to leverage their expertise in online communications and public relations. You will be instrumental in crafting and executing cutting-edge digital PR campaigns that enhance brand awareness, drive online engagement, and generate positive media coverage across digital channels. Your primary focus will be on developing strategies that integrate SEO best practices with compelling content and influencer outreach. The role requires a deep understanding of the digital ecosystem, including social media, content marketing, and online reputation management. Working remotely, you will collaborate closely with cross-functional teams to ensure a cohesive brand message and maximum digital impact. This is an exceptional opportunity to shape the online presence of our client and contribute to their growth in the ever-evolving digital landscape, all from the comfort of your home office, serving clients and projects originating from or related to **Richards Bay, KwaZulu-Natal**.

Key Responsibilities

• Develop and implement comprehensive digital PR strategies to achieve online visibility and engagement goals.
• Manage and execute online outreach campaigns, including blogger and influencer collaborations.
• Create and optimize engaging digital content, such as blog posts, articles, and social media updates, for PR purposes.
• Conduct keyword research and apply SEO best practices to digital PR efforts to improve search engine rankings.
• Monitor online conversations and manage brand reputation across social media platforms and forums.
• Analyze campaign performance using relevant digital analytics tools and provide actionable insights.
• Collaborate with the content and marketing teams to ensure consistent brand messaging and campaign alignment.
• Stay abreast of emerging digital trends, tools, and best practices in PR and marketing.
• Manage online advertising campaigns related to PR initiatives.

Requirements

• A Bachelor's degree in Digital Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in digital PR, online marketing, or a similar role, with a strong portfolio.
• Proven expertise in SEO, content marketing, social media strategy, and influencer outreach.
• Proficiency with digital analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and social media management platforms.
• Excellent written and verbal communication skills, with a knack for creative storytelling.
• Ability to work independently and manage multiple projects in a remote setting.
• Strong understanding of the current digital media landscape and emerging trends.
• Experience in managing online advertising campaigns is a plus.
• Creative mindset with a data-driven approach to strategy development.

Benefits

• This fully remote position offers unparalleled flexibility, allowing you to work from anywhere.
• Our client provides a competitive salary and benefits package, including health insurance, retirement contributions, and ample paid time off.
• You will have access to the latest digital tools and resources, as well as opportunities for continuous professional development through online courses and virtual training.
• The role offers the chance to work on exciting digital campaigns that impact a national audience, with a focus on building a strong online presence that originates from the **Richards Bay** region.
• The company culture encourages innovation and collaboration, making it an ideal environment for a motivated digital PR professional.