Lead Digital Marketing Strategist

Placements24; Randburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Professional growth

Health benefits

Collaborative culture

Job summary

Placements24 is seeking a strategic and data-driven Lead Digital Marketing Strategist to oversee and execute comprehensive campaigns from our Randburg, Gauteng office, with a hybrid work model offering in-office collaboration and remote flexibility.

You will lead a team and drive growth through SEO, SEM, social media, email, and content marketing, translating insights into measurable results while collaborating with sales and product teams.

Qualifications

• 5–7 years of digital marketing experience
• 2+ years in strategic or leadership role
• Proven data-driven campaign success
• Strong knowledge of SEO, SEM, Google Analytics, social media, and marketing automation

Responsibilities

• Develop and execute integrated digital marketing strategies across channels (SEO, SEM, social, content, email, display)
• Analyze market trends, competitor activity and customer insights to identify opportunities
• Manage digital advertising budgets to maximize ROI
• Oversee creation of engaging content across platforms
• Lead and mentor a team of digital marketing specialists
• Monitor, analyze and report key metrics (traffic, conversions, CAC, ROI)
• Collaborate with sales, product development and other departments to align marketing with business goals

Skills

Leadership

Team management

Analytics

Problem-solving

SEO

SEM

Google Analytics

Social media

Email marketing

Marketing automation

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Tools

Google Analytics

Job description

About the Role

Our client is searching for a strategic and data-driven Lead Digital Marketing Strategist to oversee and execute comprehensive digital marketing campaigns. This role is based in our Randburg, Gauteng office, with a hybrid work model offering a blend of in-office collaboration and remote flexibility. You will be responsible for developing and implementing innovative strategies across various digital channels to drive brand awareness, customer acquisition, and revenue growth. This leadership position requires a forward-thinking individual with a proven track record of success in managing complex digital marketing initiatives and leading cross-functional teams. You will be instrumental in shaping the company's online presence and competitive edge.

Key Responsibilities

Develop and execute integrated digital marketing strategies, including SEO, SEM, social media marketing, content marketing, email marketing, and display advertising. Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize campaign performance. Manage and optimize digital advertising budgets to maximize ROI. Oversee the creation of compelling and engaging content across all digital platforms. Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance culture. Monitor, analyze, and report on key marketing metrics (e.g., website traffic, conversion rates, customer acquisition cost, ROI). Collaborate with sales, product development, and other departments to ensure marketing efforts are aligned with business objectives. Stay abreast of emerging digital marketing technologies and best practices.

Requirements

Minimum of 5-7 years of experience in digital marketing, with at least 2 years in a strategic or leadership role. Demonstrated success in developing and executing data-driven digital marketing campaigns that achieve measurable results. Strong understanding of SEO, SEM, Google Analytics, social media platforms, email marketing tools, and marketing automation. Excellent analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights. Proven experience in managing marketing budgets and optimizing campaign spend. Strong leadership and team management abilities. Exceptional communication, presentation, and interpersonal skills. Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Benefits

Our client provides a competitive remuneration package, a hybrid work environment that balances flexibility with team collaboration, and significant opportunities for professional growth. You will work within a supportive and innovative company culture, contribute to impactful marketing initiatives, and enjoy comprehensive health benefits. Join our team in Randburg, Gauteng and make a significant impact on our digital success.