Digital Marketing Strategist

Placements24; Centurion; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance incentives

Remote work

Private medical insurance

Development budget for certifications

Innovative culture

Job summary

Placements24 is seeking a seasoned Digital Marketing Strategist to lead online growth from Centurion, working remotely to hit ambitious targets. You will design and implement innovative campaigns across SEO, SEM, social media, email, and content marketing, driving brand awareness and lead generation.

You will analyze market trends, optimize customer acquisition, and collaborate with cross-functional teams to ensure consistent messaging and measurable impact on growth metrics.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 5 years of digital marketing experience with proven success.
• In-depth knowledge of SEO, SEM, social media, content, and email marketing.
• Proficiency with analytics and marketing tools (Google Analytics, Google Ads, automation software).
• Excellent remote-work, communication, and project-management skills.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content.
• Manage and optimize paid campaigns on Google Ads and social platforms.
• Analyze website traffic, campaign performance, and conversion rates using analytics tools.
• Identify target audiences and plan multi-channel outreach.
• Stay up-to-date with digital marketing trends and best practices.
• Collaborate with cross-functional teams to ensure cohesive messaging and campaign execution.

Skills

Strategic thinking

Data-driven

SEO

SEM

Social media

Content marketing

Email marketing

Analytical skills

Remote collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Marketing automation software

Job description

About the Role

Our client is seeking a strategic and data-driven Digital Marketing Strategist to lead their online marketing initiatives from Centurion. This role involves crafting and implementing innovative digital strategies to enhance brand awareness, drive lead generation, and optimize customer acquisition across various online channels. You will analyze market trends, identify new opportunities, and leverage analytics to measure campaign effectiveness. This is a critical position for an experienced digital marketer who thrives on innovation and aims to significantly impact the company's online presence and growth, working remotely to achieve ambitious targets.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media networks.
• Analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
• Identify target audiences and devise strategies to reach them through appropriate channels.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and campaign execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, marketing automation software).
• Strong analytical and problem-solving skills, with the ability to interpret complex data.
• Excellent project management and communication skills, comfortable working in a remote setting.

Benefits

• Highly competitive annual salary and performance-based incentives.
• Full remote work flexibility, allowing you to work from anywhere.
• Comprehensive private medical insurance plan.
• Generous budget for professional development, certifications, and conferences.
• A forward-thinking company culture that encourages innovation and autonomy.