Senior Digital Marketing Specialist

Placements24; Polokwane; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Professional development

Dynamic agency environment

Generous leave

Job summary

Placements24 is seeking a Senior Digital Marketing Specialist in Polokwane to lead multi-channel campaigns across SEO, SEM, social media, email, and content marketing. You will optimize campaigns, analyze performance, and provide strategic recommendations to drive client growth in Limpopo.

The role requires a Bachelor's degree in Marketing or related field and a minimum of 5 years of experience in digital marketing with proven success across channels. Join a dynamic agency in Polokwane.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business Administration, or related field.
• Minimum of 5 years of experience in digital marketing with multi-channel success.

Responsibilities

• Develop and implement integrated digital marketing strategies across multiple channels.
• Manage and optimize SEM campaigns (Google Ads, Bing Ads) for ROI.
• Execute SEO strategies to improve organic search rankings and traffic.
• Develop and manage social media campaigns to boost brand awareness and engagement.
• Plan and execute email marketing campaigns to nurture leads and drive conversions.
• Create and curate engaging content for digital platforms.
• Monitor, analyze, and report key metrics using Google Analytics.
• Identify trends and opportunities for campaign optimization.
• Collaborate with design and development teams for seamless execution.
• Stay current with digital marketing trends and best practices.

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Google Analytics

Google Ads

Social media management tools

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Media

Bachelor's degree in Business Administration

Tools

Google Analytics

Google Ads

Email marketing software

Job description

About the Role

Our client, a dynamic and expanding digital marketing agency located in Polokwane, Limpopo , is seeking a highly skilled and motivated Senior Digital Marketing Specialist. This position is essential for developing and executing comprehensive digital marketing strategies to drive measurable results for our diverse clientele. The ideal candidate will possess a strong understanding of various digital channels, including SEO, SEM, social media marketing, email marketing, and content marketing. You will be responsible for optimizing campaigns, analyzing performance data, and providing strategic recommendations to enhance online presence and achieve business objectives. This is an exceptional opportunity for an experienced digital marketer to contribute significantly to client success within the growing market of Limpopo .

Key Responsibilities

• Develop and implement integrated digital marketing strategies across multiple channels to achieve client goals.
• Manage and optimize Search Engine Marketing (SEM) campaigns, including Google Ads and Bing Ads, to maximize ROI.
• Execute Search Engine Optimization (SEO) strategies to improve organic search rankings and website traffic.
• Develop and manage social media marketing campaigns to increase brand awareness and engagement.
• Plan and execute email marketing campaigns to nurture leads and drive conversions.
• Create and curate engaging content for various digital platforms.
• Monitor, analyze, and report on key digital marketing metrics using tools such as Google Analytics.
• Identify trends, insights, and opportunities for campaign optimization and performance improvement.
• Collaborate with design and development teams to ensure seamless campaign execution.
• Stay current with the latest digital marketing trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• A minimum of 5 years of experience in digital marketing, with a proven track record of success in managing multiple channels.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency with digital marketing tools, including Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.
• Excellent written and verbal communication skills.
• Experience in managing digital marketing budgets and reporting on campaign performance.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience with A/B testing and conversion rate optimization.
• Understanding of the South African digital marketing landscape is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health insurance and retirement planning support.
• Opportunities for continuous professional development and training.
• A dynamic and collaborative agency environment in Polokwane .
• Exposure to a wide range of client industries and innovative digital campaigns.
• Generous annual leave allowance.
• Supportive management and team culture focused on success.