Digital Marketing Specialist - Entertainment

Placements24; LegKraal Gate; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary

Professional development opportunities

Industry training access

Collaborative work culture

Job summary

Placements24 is seeking a proactive Digital Marketing Specialist to elevate our online presence in the Arts & Entertainment sector. The role focuses on developing and implementing digital strategies to boost engagement, ticket sales, and brand awareness.

You will manage social media, SEO, content marketing, and advertising campaigns in a hybrid work environment. Ideal candidates have strong SEO/SEM knowledge, hands-on analytics experience, and excellent communication skills to collaborate across

Qualifications

• Experience as a Digital Marketing Specialist or similar role in Arts & Entertainment is required.
• Strong knowledge of SEO/SEM, social media, and content strategies.
• Proficiency with analytics tools and advertising platforms; excellent written and verbal communication.

Responsibilities

• Develop and execute digital marketing campaigns across social media, email, SEM, and display ads.
• Grow and manage the company's social media presence with engaging content.
• Optimize website content and structure for SEO to improve organic visibility.
• Analyze campaign performance, generate reports, and provide actionable optimization insights.
• Collaborate with internal teams to align marketing messages with brand and project objectives.

Skills

SEO

SEM

Social media marketing

Content marketing

Marketing analytics

Google Analytics

Campaign management

Team collaboration

Tools

Google Analytics

Job description

Our client is seeking a proactive and data-driven Digital Marketing Specialist to elevate their online presence within the Arts & Entertainment industry in Mahikeng . This role is crucial for developing and implementing effective digital marketing strategies that drive engagement, ticket sales, and brand awareness. You will manage social media, SEO, content marketing, and advertising campaigns. This position offers a hybrid work model , allowing for a blend of in-office collaboration and remote work, providing an ideal balance for strategic planning and creative execution within the dynamic entertainment landscape.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns across various platforms (social media, email, SEM, display advertising).
• Manage and grow the company's social media presence, creating engaging content and interacting with followers.
• Optimize website content and structure for search engines (SEO) to improve organic visibility.
• Analyze campaign performance data, generate reports, and provide actionable insights for optimization.
• Collaborate with internal teams to ensure marketing messages are aligned with brand and project objectives.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, preferably in the Arts & Entertainment sector.
• Strong knowledge of SEO, SEM, social media marketing, and content marketing strategies.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and advertising platforms.
• Excellent written and verbal communication skills.
• Ability to work effectively both independently and as part of a collaborative team in a hybrid setting.

Benefits

• Competitive salary with opportunities for advancement.
• Hybrid work arrangement offering flexibility and work-life balance.
• Exposure to diverse marketing challenges within the entertainment world.
• Professional development opportunities and access to industry training.
• A collaborative and innovative work culture.