Senior Digital Marketing Specialist - Arts & Entertainment

Placements24; Polokwane; Sur place; ZAR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Health and wellness benefits

Professional development

Dynamic team environment

Generous annual leave

Résumé du poste

Placements24 in Polokwane, Limpopo, seeks a Senior Digital Marketing Specialist to lead data-driven campaigns, expand audience reach and enhance the brand's online presence.

You will manage paid ads, SEO/SEM, content and email marketing, collaborate with creative teams, and analyze performance to optimize ROI while overseeing budgets and staying ahead of industry trends.

Qualifications

• Minimum of 5 years of digital marketing experience, with a focus on arts/entertainment.
• Proven success in multi-channel digital campaigns.
• Expertise in SEO, SEM, social media, content and email marketing.
• Proficiency with analytics tools (Google Analytics, Adobe Analytics) and reporting.
• Strong CMS/CRM knowledge and data-driven mindset.

Responsabilités

• Develop data-driven digital marketing strategies for events, productions, and brand initiatives.
• Manage and optimize paid campaigns across platforms (Google Ads, social media).
• Oversee social media content, community management, and campaigns.
• Utilize SEO to improve rankings and traffic.
• Create email marketing campaigns and manage subscriber lists.
• Analyze campaign performance and generate actionable reports.

Connaissances

SEO

SEM

Social media marketing

Content marketing

Email marketing

Google Analytics

Adobe Analytics

CMS

CRM

Budget management

Influencer outreach

Formation

Bachelor's degree in Marketing, Communications, Business, or related field

Outils

Google Ads

HubSpot

WordPress

Description du poste

About the Role

Our client is a leading innovator in the Arts & Entertainment industry, seeking a highly skilled and results-oriented Senior Digital Marketing Specialist to join their thriving operations in Polokwane, Limpopo. This role is crucial for driving online engagement, expanding audience reach, and enhancing the brand's digital presence. You will be responsible for developing and implementing comprehensive digital marketing strategies, managing various online campaigns, and analyzing performance metrics to ensure maximum ROI. This is a fantastic opportunity for a seasoned marketing professional to contribute to the success of exciting projects and to make a tangible impact within a respected organization. The ideal candidate will possess a deep understanding of the digital landscape, coupled with a passion for the arts and entertainment sector. You will work closely with creative teams, sales, and public relations to ensure a cohesive and effective marketing message is delivered across all digital platforms, based in our Polokwane, Limpopo office.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies to promote events, productions, and brand initiatives.
• Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising).
• Oversee social media presence, including content creation, community management, and campaign execution.
• Utilize SEO best practices to improve organic search rankings and website traffic.
• Create engaging email marketing campaigns and manage subscriber lists.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and generate comprehensive reports with actionable insights.
• Collaborate with the content and design teams to create compelling marketing assets.
• Stay abreast of the latest digital marketing trends, tools, and best practices in the Arts & Entertainment industry.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Identify new opportunities for audience engagement and growth in the Polokwane, Limpopo region and beyond.

Requirements

• Minimum of 5 years of experience in digital marketing, with a significant focus on the Arts & Entertainment sector.
• Proven success in developing and executing multi-channel digital marketing campaigns.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and reporting.
• Strong understanding of content management systems (CMS) and CRM platforms.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Superior communication and interpersonal skills, capable of collaborating effectively with diverse teams.
• A Bachelor's degree in Marketing, Communications, Business, or a related field is required.
• Demonstrated ability to work independently and manage multiple priorities in a fast-paced environment.
• Experience with video marketing and influencer outreach is a plus.
• Knowledge of the local market in Polokwane, Limpopo is an advantage.

Benefits

• Competitive annual salary.
• Opportunity to work with leading productions and artists in the Arts & Entertainment field.
• Comprehensive health and wellness benefits.
• Professional development opportunities and training programs.
• A dynamic and supportive team environment.
• Generous annual leave allowance.