Digital Marketing Specialist - Arts & Entertainment

Placements24; Cape Town; Sur place; ZAR 360 000 - 540 000; Plein temps

Avantages offerts par ce poste

Medical aid

Retirement fund

Generous leave

Industry events

Résumé du poste

Placements24 in Cape Town is seeking a Digital Marketing Specialist to drive events, artists, and cultural experiences. You will develop and execute campaigns across social, email, SEO/SEM, and content channels to boost ticket sales and brand awareness.

You will analyze performance data, report insights, and collaborate with creative teams to produce compelling digital assets and landing pages. Enjoy exposure to the vibrant arts scene with a focus on community engagement and ROI optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of digital marketing experience, preferably in Arts & Entertainment.
• Proven experience with SEO, SEM, social media marketing, and email marketing platforms.
• Proficiency in analytics tools such as Google Analytics.
• Strong copywriting and content creation skills.

Responsabilités

• Develop and implement digital marketing campaigns across channels including social media, email, SEO/SEM, and content marketing.
• Manage social media presence, creating engaging content and fostering community interaction.
• Analyze campaign performance data, generating insights and reports to optimize strategies and maximize ROI.
• Collaborate with creative teams to produce compelling digital assets and landing pages.
• Monitor market trends and competitor activities to identify new opportunities for growth.
• Manage digital advertising budgets and ensure efficient allocation of resources.

Connaissances

Digital marketing

Social media marketing

SEO/SEM

Email marketing

Copywriting

Content creation

Analytical thinking

Strategic thinking

Google Analytics

Formation

Bachelor's degree in Marketing/Communications or related field

Outils

Google Analytics

Description du poste

About the Role

Our client is seeking an innovative and results-driven Digital Marketing Specialist to join their vibrant Arts & Entertainment division in Cape Town . You will be responsible for developing and executing cutting-edge digital marketing strategies to promote events, artists, and cultural experiences. This role requires a deep understanding of online platforms, audience engagement, and performance analytics to drive ticket sales, build brand awareness, and foster community participation. If you are passionate about the intersection of arts, culture, and digital strategy, this is an exceptional opportunity to make a significant impact.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various channels including social media, email, SEO/SEM, and content marketing.
• Manage social media presence, creating engaging content and fostering community interaction.
• Analyze campaign performance data, generating insights and reports to optimize strategies and maximize ROI.
• Collaborate with creative teams to produce compelling digital assets and landing pages.
• Monitor market trends and competitor activities to identify new opportunities for growth.
• Manage digital advertising budgets and ensure efficient allocation of resources.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (3-5 years) in digital marketing, with a focus on the Arts & Entertainment sector.
• Demonstrated expertise in SEO, SEM, social media marketing, and email marketing platforms.
• Proficiency in analytics tools such as Google Analytics.
• Strong copywriting and content creation skills.
• Excellent analytical and strategic thinking abilities.

Benefits

• Attractive annual salary.
• Opportunity to work in the heart of the creative industry in Cape Town .
• Comprehensive medical aid and retirement fund contributions.
• Generous leave allowance and paid public holidays.
• Access to exclusive industry events and networking opportunities.