Senior Digital Marketing Specialist - Arts & Culture

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Professional development

Access to arts events

Remote work environment

Job summary

Placements24 is seeking a Senior Digital Marketing Specialist for a fully remote, permanent role based out of Cape Town, Western Cape, ZA. You will shape the online presence of cultural projects, driving ticket sales and audience engagement across digital platforms.

The ideal candidate has 5+ years in digital marketing, with SEO, SEM, social media, email marketing, content strategy, and strong analytics skills."

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• Minimum of 5 years of progressive experience in digital marketing.
• Expertise in SEO, SEM, social media management, email marketing and content strategy.
• Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and social media insights.
• Excellent written and verbal communication with a data-driven mindset.

Responsibilities

• Develop and implement advanced digital marketing strategies including SEO, SEM, social media, email and content marketing.
• Manage and optimize paid campaigns across Google Ads, Facebook, Instagram, and LinkedIn to maximize ROI.
• Analyze campaign performance, generate reports, and present insights to stakeholders.
• Oversee the content calendar across social channels, maintaining a consistent brand voice.
• Collaborate with web development teams to optimize websites for SEO and user experience.
• Stay updated on digital marketing trends, especially in arts and entertainment.
• Manage the digital marketing budget to achieve optimal results.
• Drive audience acquisition and engagement through innovative digital initiatives.

Job description

About the Role

Our client, a dynamic and forward-thinking organization within the arts and entertainment sector, is seeking a highly motivated and experienced Senior Digital Marketing Specialist to join their innovative team. This is a fully remote, permanent position based out of Cape Town, Western Cape, ZA, offering an exceptional opportunity to shape the online presence and reach of acclaimed cultural projects. You will be instrumental in developing and executing comprehensive digital marketing strategies that enhance audience engagement, drive ticket sales, and build brand loyalty across various digital platforms. This role demands a strategic thinker with a passion for the arts, a deep understanding of digital trends, and a proven track record of success in a similar capacity. You will collaborate closely with creative, marketing, and programming teams to ensure all digital initiatives align with the overall strategic objectives of the organization.

Key Responsibilities

• Develop and implement advanced digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn to maximize ROI.
• Analyze campaign performance data, generate insightful reports, and present findings to stakeholders to inform future strategies.
• Oversee the content calendar for all social media channels, ensuring a consistent brand voice and engaging narrative.
• Collaborate with web development teams to ensure website optimization for search engines and user experience.
• Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the arts and entertainment industry.
• Manage the digital marketing budget effectively, allocating resources to achieve optimal results.
• Drive audience acquisition and engagement through innovative digital initiatives.
• Monitor online reputation and engage with audiences across various platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• A Master's degree is a plus.
• Minimum of 5 years of progressive experience in digital marketing, with a significant portion focused on the arts, culture, or entertainment industry.
• Demonstrated expertise in SEO, SEM, social media management, email marketing, and content strategy.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, and social media insights.
• Experience managing paid advertising budgets and campaigns across multiple platforms.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Proven ability to adapt to a fast-paced and evolving digital landscape.
• Passion for arts and culture is highly desirable.

Benefits

• Competitive annual salary commensurate with experience.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday leave.
• Opportunities for professional development and continuous learning.
• Access to exclusive arts and cultural events.
• A supportive and collaborative remote work environment. The chance to make a significant impact on the cultural landscape of Cape Town, Western Cape, ZA.