Digital Marketing Specialist

Placements24; Vrystaat; Hybride; ZAR 300 000 - 500 000; Plein temps

Avantages offerts par ce poste

Remote work flexibility

Health benefits

Annual leave

Professional development budget

Access to marketing tools

Supportive culture

Résumé du poste

Placements24 is seeking a Digital Marketing Specialist to drive growth remotely from South Africa. This role focuses on leveraging SEO, SEM, social media, email marketing, and content creation to increase brand awareness and customer acquisition.

You will work with cross-functional teams to execute campaigns and optimize performance across channels. You will manage analytics, report on ROI, and stay ahead of industry trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of proven digital marketing experience across channels.
• Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
• Strong SEO knowledge and best practices.
• Content creation and copywriting for digital channels.
• Strong analytical skills to drive marketing decisions.
• Excellent communication and project management skills.
• Ability to work independently and remotely.

Responsabilités

• Develop and implement digital marketing strategies to increase brand awareness, website traffic and conversions.
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Execute SEO improvements to boost organic visibility.
• Create engaging content for social, blogs, emails, and website copy.
• Manage social profiles, engage audiences and build online communities.
• Analyze campaign performance and report insights with data.
• Collaborate with design/development to ensure user-friendly campaigns.
• Stay updated on digital marketing trends and tools.
• Oversee email marketing campaigns including segmentation and content.

Connaissances

Strategic thinking

Analytical skills

Communication

Project management

Independent work

Team collaboration

Formation

Bachelor's degree in Marketing, Communications, Business

Outils

Google Analytics

Google Ads

Social media advertising platforms

Mailchimp

HubSpot

Description du poste

About the Role

Our client, a rapidly growing e-commerce business, is seeking a dynamic and results-driven Digital Marketing Specialist to join their remote team. This role is ideal for an individual passionate about leveraging digital channels to drive growth and engagement. You will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. Working remotely from **Upington, Northern Cape, ZA**, you will collaborate with cross-functional teams to achieve our marketing objectives. We are looking for a strategic thinker with hands-on experience in various digital marketing disciplines, including SEO, SEM, social media marketing, email marketing, and content creation. This is an exciting opportunity to make a significant impact on our online presence and customer acquisition efforts.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive website traffic and conversions.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Implement SEO best practices to improve organic search rankings and website visibility.
• Create engaging and compelling content for various digital channels, including social media, blog posts, email newsletters, and website copy.
• Manage social media profiles, engage with followers, and build online communities.
• Analyze marketing campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Collaborate with the design and development teams to ensure a seamless user experience and effective campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) in digital marketing, with a strong understanding of various digital channels.
• Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
• Excellent knowledge of SEO principles and best practices.
• Proficiency in content creation and copywriting for digital mediums.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a remote environment.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) is a plus.

Benefits

• Competitive salary package.
• Opportunity to work remotely from anywhere within South Africa.
• Comprehensive health and wellness benefits.
• Generous paid time off and annual leave.
• Professional development opportunities and training budgets.
• Access to cutting-edge digital marketing tools and resources.
• A flexible and supportive work culture.
• The chance to be part of a growing and innovative company.