Growth-Driven Digital Marketing Campaign Lead

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Medical aid & retirement fund

Professional development

Collaborative environment

Diverse marketing exposure

Generous leave

Job summary

Placements24 is seeking a Digital Marketing Campaign Specialist to plan, execute, and optimize multi-channel campaigns from conception to completion in Richards Bay, KwaZulu-Natal. The role focuses on lead generation and brand visibility, requiring strong analytics, creativity, and collaboration with sales to nurture leads.

The ideal candidate has 3–5 years of experience, proficiency in Google Ads and Facebook Ads Manager, and solid knowledge of Google Analytics and SEO/SEM.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or related field.
• 3-5 years of experience managing digital marketing campaigns with a strong portfolio.
• Proficiency in Google Ads, Facebook Ads Manager, and other advertising platforms.
• Strong analytical skills with Google Analytics and other analytics tools.
• Strong understanding of SEO/SEM principles and best practices.
• Experience with email marketing platforms (Mailchimp, HubSpot).
• Strong project management and organizational skills.
• CRM familiarity is a plus.

Responsibilities

• Develop data-driven digital marketing campaigns across platforms (Google Ads, social media, email, display).
• Manage campaign budgets to maximize ROI.
• Monitor, analyze, and report on campaign performance; identify optimization opportunities.
• Conduct A/B testing on creatives, landing pages, targeting to improve efficiency.
• Collaborate with content creators/designers on campaign assets.
• Stay updated on digital marketing trends and tools.
• Manage email marketing lists and execute targeted campaigns.
• Ensure campaigns align with brand guidelines and marketing objectives.
• Work with sales for lead nurturing and follow-up.

Skills

Campaign management

Data-driven

Google Ads

Facebook Ads Manager

Google Analytics

SEO/SEM

Email marketing

CRM familiarity

Project management

Team collaboration

Education

Bachelor's degree in Marketing / Digital Media / Business

Tools

Mailchimp

HubSpot

Job description

Placements24 is seeking a Digital Marketing Campaign Specialist to plan, execute, and optimize multi-channel campaigns from conception to completion in Richards Bay, KwaZulu-Natal. The role focuses on lead generation and brand visibility, requiring strong analytics, creativity, and collaboration with sales to nurture leads.

The ideal candidate has 3–5 years of experience, proficiency in Google Ads and Facebook Ads Manager, and solid knowledge of Google Analytics and SEO/SEM.