Senior Digital Growth Strategist - E‑commerce

Placements24; Durban; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist to lead the company’s online growth from our Durban offices. The role focuses on developing and executing integrated strategies across SEO, SEM, social media, email, and content marketing to drive lead generation and improved conversions.

You will analyze performance data, optimize campaigns, and collaborate with sales, product, and creative teams to stay ahead of industry trends in a fast-paced Durban market.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 6+ years of progressive digital marketing experience with focus on strategy development and execution.
• Proven expertise across SEO, SEM, PPC, social media, email marketing and content strategy.
• Hands-on experience with Google Analytics, Google Ads, Facebook Ads Manager and Mailchimp.

Responsibilities

• Develop and execute integrated digital marketing strategies across channels (SEO, SEM, social, email, content, affiliate).
• Analyze campaign performance with Google Analytics and other tools to identify trends and optimize ROI.
• Manage paid campaigns (Google Ads, social ads) to hit KPIs and maximize ROI.
• Oversee content creation and distribution across digital channels.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Collaborate with sales, product, and creative teams to ensure cohesive marketing efforts.
• Stay updated on digital marketing trends and best practices.
• Report performance and provide strategic recommendations to senior management.

Skills

SEO

SEM

PPC

Social media

Email marketing

Content strategy

Google Analytics

Google Ads

Facebook Ads Manager

Analytics

Communication

Education

Bachelor's degree (Marketing/Business/Communications)

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

Job description

Placements24 is seeking a Senior Digital Marketing Strategist to lead the company’s online growth from our Durban offices. The role focuses on developing and executing integrated strategies across SEO, SEM, social media, email, and content marketing to drive lead generation and improved conversions.

You will analyze performance data, optimize campaigns, and collaborate with sales, product, and creative teams to stay ahead of industry trends in a fast-paced Durban market.