Head of Data-Driven Digital Marketing & Growth

Placements24; Centurion; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Performance bonus

Medical and retirement benefits

Career development

Job summary

Placements24 is seeking a Lead Digital Marketing Strategist in Gauteng to drive data-driven campaigns across SEO, PPC, social media, email, and content marketing. You will lead a team of marketing specialists and align strategies with client KPIs, focusing on measurable ROI and continuous improvement.

The role requires 6-8 years in digital marketing, strong leadership, and a deep understanding of analytics and marketing automation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 6-8 years of digital marketing experience with emphasis on performance marketing and strategy.
• Proven success managing PPC, social ads, SEO, and email marketing campaigns.
• Proficiency with analytics tools (GA, Adobe Analytics, SEMrush).
• Experience with marketing automation platforms (HubSpot, Marketo) and CRMs.
• Strong data analysis, CRO, and A/B testing knowledge.
• Excellent leadership, communication and presentation skills.

Responsibilities

• Develop and execute integrated digital marketing strategies aligned with client objectives and KPIs.
• Oversee paid advertising campaigns (Google Ads, social ads) to maximize ROI and conversions.
• Lead SEO strategy development and implementation for organic growth and rankings.
• Develop and manage email marketing campaigns with segmentation and automation.
• Oversee content marketing initiatives aligned with SEO and audience engagement.
• Analyze campaign performance data and provide actionable optimization recommendations.

Skills

Strategic thinking

Leadership

Performance marketing

Analytics

Communication

Project management

Education

Bachelor's degree in Marketing/Business/Administration

Tools

Google Analytics

Adobe Analytics

SEMrush

HubSpot

Marketo

Job description

Placements24 is seeking a Lead Digital Marketing Strategist in Gauteng to drive data-driven campaigns across SEO, PPC, social media, email, and content marketing. You will lead a team of marketing specialists and align strategies with client KPIs, focusing on measurable ROI and continuous improvement.

The role requires 6-8 years in digital marketing, strong leadership, and a deep understanding of analytics and marketing automation.