Lead Digital Marketing Strategist — Growth & ROI

Placements24; Kempton Park; On-site; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Salary plus annual bonus

Medical aid

Retirement fund

Training opportunities

Team lunches

Job summary

Placements24 is seeking a Lead Digital Marketing Specialist to head our marketing initiatives from the Tembisa, Gauteng office. You will drive brand awareness, lead generation, and customer engagement across online channels, with a data-driven approach to optimize campaigns.

The role requires 5+ years in digital marketing, with leadership experience, and expertise across SEO, SEM, content, social media, and email marketing.

Qualifications

• Minimum 5 years of digital marketing experience with leadership or specialist role.
• Experience in developing and executing integrated digital marketing campaigns.
• Proficiency in SEO, SEM, content marketing, social media, and email marketing.

Responsibilities

• Develop and implement digital marketing strategies to meet business goals.
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Oversee SEO, including keyword research and link building.
• Create and manage content marketing initiatives (blogs, infographics, videos).
• Develop social media strategies to build community and engagement.
• Lead email marketing campaigns with segmentation and performance analysis.
• Analyze data and metrics to provide actionable insights.
• Collaborate withSales/Product to align marketing with business goals.
• Stay updated on digital marketing trends and best practices.

Skills

Digital marketing leadership

SEO & SEM

Content marketing

Social media marketing

Email marketing

Campaign optimization

Data analysis

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

SEMrush

CRM platforms

Marketing automation

Job description

Placements24 is seeking a Lead Digital Marketing Specialist to head our marketing initiatives from the Tembisa, Gauteng office. You will drive brand awareness, lead generation, and customer engagement across online channels, with a data-driven approach to optimize campaigns.

The role requires 5+ years in digital marketing, with leadership experience, and expertise across SEO, SEM, content, social media, and email marketing.