Digital Marketing Strategist - Data-Driven Growth

Placements24; Durban; Hybride; ZAR 420 000 - 660 000; Plein temps

Avantages offerts par ce poste

Health insurance

Professional development

Generous annual leave

Flexible work arrangements

Collaborative work environment

Résumé du poste

Placements24 in Durban seeks a highly skilled Digital Marketing Strategist to shape and execute campaigns across Google Ads, social platforms, and email channels. This role focuses on increasing brand visibility, customer acquisition, and engagement with data-driven decision making.

The ideal candidate will have 5+ years in digital marketing, a strong portfolio of campaigns, and proficiency in SEO/SEM, content marketing, and analytics tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of digital marketing experience with a strong campaign portfolio.
• Deep knowledge of SEO, SEM, content marketing, social media, email marketing, and display advertising.
• Proficiency with Google Analytics, Google Ads, Meta Business Suite, HubSpot, or similar.
• Strong analytical skills to translate data into actionable strategy.
• Excellent written and verbal communication with strong attention to detail.
• Experience managing multiple projects and timelines.
• Experience with A/B testing and CRO techniques.
• Familiarity with CRM systems and marketing automation.

Responsabilités

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize paid advertising campaigns across Google, Facebook, Instagram, and LinkedIn.
• Oversee social media, content creation, and community engagement initiatives.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Analyze campaign performance, generate reports, and provide actionable insights.
• Collaborate with content teams to create SEO-optimized content.
• Manage email marketing campaigns, including segmentation and automation.
• Stay updated with the latest digital marketing tools and best practices.
• Contribute to website strategy including SEO, UX, and CRO.
• Manage marketing budgets to maximize ROI.

Connaissances

Digital marketing

SEO/SEM

Content marketing

Social media

Email marketing

Analytics

A/B testing

CRM & marketing automation

Formation

Bachelor's degree in Marketing/Communications/Business

Outils

Google Analytics

Google Ads

Meta Business Suite

HubSpot

Description du poste

Placements24 in Durban seeks a highly skilled Digital Marketing Strategist to shape and execute campaigns across Google Ads, social platforms, and email channels. This role focuses on increasing brand visibility, customer acquisition, and engagement with data-driven decision making.

The ideal candidate will have 5+ years in digital marketing, a strong portfolio of campaigns, and proficiency in SEO/SEM, content marketing, and analytics tools.