Growth-Driven Digital Marketing Lead

Placements24; Pietermaritzburg; Híbrido; ZAR 300.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Performance bonuses

Retirement fund

Training opportunities

Descripción de la vacante

Placements24 in Pietermaritzburg is seeking a Digital Marketing Specialist to design, implement, and optimize campaigns across Google Ads, social media, email, and SEO. The role blends in-office collaboration with remote flexibility and requires a data-driven mindset.

You will translate business goals into actionable strategies, analyse campaign performance, and report insights while collaborating with sales and product teams to grow brand engagement and lead generation.

Formación

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven experience as a Digital Marketing Specialist with a strong campaign portfolio.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent analytical and communication skills; strong SEO/SEM and content marketing knowledge.

Responsabilidades

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Create engaging content for social media, email marketing, and website.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Collaborate with sales and product teams to ensure cohesive marketing efforts.
• Stay updated on digital marketing trends and best practices.
• Oversee company social media presence and implement SEO best practices.

Conocimientos

Digital marketing

Google Analytics

Google Ads

Facebook Ads Manager

SEO

Content marketing

Email marketing

Data analysis

Hybrid work

CRM systems

Educación

Bachelor's degree

Herramientas

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing platforms

CRM systems

Descripción del empleo

Placements24 in Pietermaritzburg is seeking a Digital Marketing Specialist to design, implement, and optimize campaigns across Google Ads, social media, email, and SEO. The role blends in-office collaboration with remote flexibility and requires a data-driven mindset.

You will translate business goals into actionable strategies, analyse campaign performance, and report insights while collaborating with sales and product teams to grow brand engagement and lead generation.