Digital Growth Leader: E-commerce & Marketing (Hybrid)

Placements24; Durban; Hybrid; ZAR 800,000 - 1,400,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional development opportunities

Job summary

Placements24 in Durban seeks a Digital Marketing & E-commerce Lead to drive online presence and sales. You will develop integrated campaigns across SEO, SEM, content, social media, email, and optimize the customer journey from acquisition to retention.

The role requires 7+ years in digital marketing and e-commerce with a proven track record. A hybrid work model and health benefits are offered to support strategic growth in the South African market.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related discipline.
• 7+ years of digital marketing and e-commerce experience with strategy focus.
• Proven track record growing online sales and managing e-commerce platforms.
• Expertise in SEO, SEM, social media, content and email marketing.
• Experience with web analytics tools and e-commerce platforms.
• Strong leadership and communication skills.

Responsibilities

• Develop and oversee a comprehensive digital marketing strategy (SEO, SEM, content, social, email).
• Drive e-commerce sales by optimizing website performance and conversion funnels.
• Lead social media strategy, content creation, engagement, and paid campaigns.
• Analyze traffic, sales data, and campaign performance to identify opportunities.
• Manage the digital marketing budget to maximize ROI.
• Collaborate with sales, product, and IT for seamless online operations.
• Identify and implement new digital marketing technologies and tactics.
• Monitor market trends to inform strategic decisions.
• Manage relationships with agencies and vendors.
• Report KPIs to senior management.

Skills

Digital marketing

E-commerce strategy

SEO/SEM

Social media marketing

Email marketing

Team leadership

Analytics

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

E-commerce platforms

Job description

Placements24 in Durban seeks a Digital Marketing & E-commerce Lead to drive online presence and sales. You will develop integrated campaigns across SEO, SEM, content, social media, email, and optimize the customer journey from acquisition to retention.

The role requires 7+ years in digital marketing and e-commerce with a proven track record. A hybrid work model and health benefits are offered to support strategic growth in the South African market.