Head of Digital Content Strategy

Placements24; Cape Town; Hybrid; ZAR 1,100,000 - 1,900,000; Full time

Benefits offered by this job

Fully remote work

Performance bonuses

Generous leave

Professional development

Home office stipend

Retirement plan

Company retreats

Online learning resources

Job summary

Placements24 is seeking a senior Head of Digital Content Strategy, based in Cape Town with a fully remote setup. Lead a distributed team to craft data-driven content across website, blog, email, and social channels, aligning with business goals and brand voice.

The ideal candidate has 8+ years in digital content strategy, deep SEO knowledge, and experience managing remote teams, with a proven ability to drive engagement and conversions. Salary is competitive with bonuses and benefits.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field; Master’s preferred.
• At least 8 years in digital content strategy/marketing with 3+ years in leadership.
• Proven track record of driving engagement and conversions with content strategies.
• Expertise in SEO, content optimization, and digital analytics.
• Strong leadership and remote team management experience.

Responsibilities

• Develop and oversee a comprehensive digital content strategy aligned with marketing goals.
• Lead ideation, creation, and distribution across website, blog, social, email, and video.
• Define content pillars, calendars, and brand voice consistency.
• Utilize SEO to drive organic traffic and improve rankings.
• Analyze performance with web analytics and provide optimization insights.
• Manage a remote team of writers, editors, designers, and videographers.
• Collaborate with marketing, product, and sales to support business goals.
• Stay updated on digital marketing trends and opportunities.
• Manage content budget and vendor relationships.
• Develop and implement A/B testing strategies.

Skills

SEO

Content Strategy

Leadership

Analytics

Remote Leadership

CMS Proficiency

Education

Bachelor's in Marketing/Related

Master's preferred

Tools

Google Analytics

SEMrush

CMS Platforms

A/B Testing Tools

Job description

About the Role

This is a fully remote, senior-level position for a visionary Head of Digital Content Strategy based in Cape Town, Western Cape . Our client is seeking a strategic leader to drive the creation, execution, and optimization of their digital content initiatives across all online channels. You will be responsible for developing and implementing a data-driven content strategy that aligns with business objectives, enhances user engagement, and supports brand growth. The ideal candidate is a creative storyteller with a deep understanding of SEO, content marketing, social media trends, and analytics. You will lead a distributed team of content creators, editors, and strategists, fostering a culture of innovation and excellence. This role demands a proactive, self-motivated individual comfortable working independently in a remote-first environment.

Key Responsibilities

• Develop and oversee the execution of a comprehensive digital content strategy aligned with marketing objectives and target audience needs.
• Lead the ideation, creation, and distribution of engaging and high-quality content across various digital platforms including website, blog, social media, email newsletters, and video.
• Define content pillars, themes, and editorial calendars, ensuring a consistent brand voice and message.
• Utilize SEO best practices to optimize content for search engines, driving organic traffic and improving search rankings.
• Analyze content performance using web analytics tools (e.g., Google Analytics) and provide actionable insights for improvement.
• Manage and mentor a remote team of content writers, editors, graphic designers, and videographers.
• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure content supports broader business goals.
• Stay abreast of the latest digital marketing trends, tools, and technologies to identify new content opportunities.
• Manage the content budget effectively, ensuring optimal resource allocation.
• Develop and implement A/B testing strategies for content optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. Master's degree preferred.
• Minimum of 8 years of experience in digital content strategy, content marketing, or a similar role, with at least 3 years in a leadership position.
• Proven track record of developing and executing successful digital content strategies that drive engagement and conversions.
• Expertise in SEO, content optimization, and digital analytics tools (e.g., Google Analytics, SEMrush).
• Strong understanding of various digital platforms and their respective content best practices.
• Excellent leadership, team management, and communication skills, particularly in a remote setting.
• Demonstrated ability to think strategically and translate business objectives into effective content plans.
• Proficiency in content management systems (CMS) and project management tools.
• Creative mindset with a passion for storytelling and brand building.
• Experience in managing budgets and vendor relationships.

Benefits

• Fully remote work arrangement offering maximum flexibility.
• Competitive salary package and performance-based bonuses.
• Generous annual leave allowance and paid time off.
• Opportunities for professional development, training, and attending industry conferences.
• Health and wellness programs tailored for remote employees.
• Access to a stipend for home office setup and supplies.
• Collaborative and innovative remote work culture.
• Contribution to retirement savings plan.
• Annual company retreats (virtual or in-person as feasible).
• Unlimited access to online learning resources.