Lead Content Strategist

Placements24; Kempton Park; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive remuneration package

Employee benefits

Career growth opportunities

Job summary

Placements24 is seeking a Lead Content Strategist in Gauteng to spearhead content initiatives from our Tembisa office. You will develop comprehensive strategies, guide cross-functional teams, and drive engagement across web, social, email, and blogs.

You’ll leverage SEO and analytics to optimize performance, manage content calendars, and ensure brand voice consistency. A strategic thinker with leadership skills will thrive in this role.

Qualifications

• 6+ years in content strategy/marketing or related field.
• Proven success in developing content strategies that drive engagement and business goals.
• Expertise in SEO best practices and keyword research.
• Strong understanding of digital marketing channels and audience segmentation.
• Excellent editorial skills and attention to detail.

Responsibilities

• Develop and execute data-driven content strategies across channels (web, social, email, blogs).
• Conduct audience research to identify gaps and opportunities.
• Define content goals, KPIs and measurement reporting.
• Oversee content calendar and delivery of high-quality content.
• Collaborate with SEO, design, and marketing managers for optimized content.
• Manage content creation workflows, briefing writers/editors/designers.
• Ensure content aligns with brand guidelines and voice.
• Analyze performance and provide actionable insights for improvement.
• Stay updated on content marketing trends and best practices.

Skills

Content strategy

Content marketing

SEO

Audience segmentation

Editorial skills

CMS experience

Analytics

Project management

Leadership

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Google Analytics

CMS

Job description

About the Role

Our client, a fast-paced marketing agency, is looking for an accomplished Lead Content Strategist to spearhead content initiatives from their offices in Tembisa, Gauteng . This pivotal role involves developing and executing comprehensive content strategies that align with marketing objectives and drive audience engagement. You will be responsible for guiding the creation of compelling, relevant, and optimized content across various platforms, ensuring brand consistency and measurable results. The ideal candidate is a strategic thinker with a deep understanding of content marketing, SEO, and audience segmentation. This position offers a significant opportunity to influence brand narratives and contribute to the agency's success in the dynamic Tembisa landscape.

Key Responsibilities

• Develop and implement data-driven content strategies across multiple channels (web, social media, email, blogs, etc.).
• Conduct audience research and analysis to identify content gaps and opportunities.
• Define content goals, KPIs, and reporting mechanisms to measure success.
• Oversee the content calendar and ensure timely delivery of high-quality content.
• Collaborate with creative teams, SEO specialists, and marketing managers to produce engaging and optimized content.
• Manage content creation workflows, including briefing writers, editors, and designers.
• Ensure all content adheres to brand guidelines and voice.
• Analyze content performance and provide actionable insights for continuous improvement.
• Stay current with industry trends and best practices in content marketing and digital media.

Requirements

• Proven experience in content strategy, content marketing, or a related field, with a minimum of 6 years of experience.
• Demonstrated success in developing and executing content strategies that drive engagement and achieve business goals.
• Expertise in SEO best practices and keyword research.
• Strong understanding of digital marketing channels and audience segmentation.
• Excellent editorial skills, with a keen eye for detail and grammar.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Strong project management and organizational skills.
• Excellent communication and leadership abilities.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

This role offers a competitive remuneration package, excellent employee benefits, and ample opportunities for professional growth within a supportive and innovative agency environment. You will be working in the heart of Tembisa, Gauteng , with access to modern facilities and a collaborative team culture. This position is crucial to our client's continued success and offers a platform for significant career advancement.