Senior Content Strategist

Placements24; Centurion; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Medical aid and retirement fund

Professional development

Job summary

Placements24 is seeking a Senior Content Strategist for their Centurion, Gauteng office to shape content strategy for a diverse client portfolio. You will define narratives, plan calendars, and ensure SEO-friendly, high-quality content across digital channels.

The ideal candidate offers 6+ years in content strategy or copywriting, exceptional writing and editing skills, and strong SEO and CMS experience. Hybrid work option and competitive benefits are provided.

Qualifications

• Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.
• Minimum 6 years in content strategy/marketing/copywriting, preferably in an agency.
• Proven track record of creating and executing content strategies that drive engagement.
• Excellent writing, editing, and proofreading with a strong portfolio.
• Solid SEO knowledge and keyword research skills.
• Experience with CMS like WordPress or Drupal.
• Strong analytics skills and familiarity with web analytics tools.

Responsibilities

• Develop and implement data-driven content strategies aligned with client goals.
• Plan, create, and manage editorial calendars for multiple platforms.
• Oversee creation of high-quality, SEO-optimized content with consistent brand voice.
• Conduct audits, gap analyses, and performance reporting to inform strategy.
• Collaborate with designers, marketing teams, and clients across campaigns.
• Research industry trends and keywords to identify growth opportunities.
• Manage freelance writers with clear briefs and feedback.
• Ensure content adheres to legal and brand guidelines.
• Stay updated on content marketing trends, tools and best practices.

Skills

Content strategy

SEO

Editing

Copywriting

CMS experience

Web analytics

Project management

Communication

Education

Bachelor's degree in English/Journ/Marketing/Communications

Tools

WordPress

Drupal

Job description

About the Role Our client, a prominent digital agency, is seeking a strategic and creative Senior Content Strategist to join their thriving team in Centurion, Gauteng . This role is critical in developing and executing compelling content strategies that resonate with target audiences and drive business objectives for a diverse portfolio of clients. You will be responsible for defining content narratives, planning editorial calendars, and ensuring content quality and effectiveness across various digital channels. The ideal candidate possesses exceptional writing and editing skills, a keen understanding of SEO best practices, and the ability to translate complex information into engaging, user-friendly content. This is a fantastic opportunity for a seasoned content professional to make a significant impact within a collaborative and forward-thinking agency environment located in the bustling business district of Centurion, Gauteng .

Key Responsibilities

• Develop and implement data-driven content strategies aligned with client goals and target audience needs.
• Plan, create, and manage editorial calendars for various platforms, including websites, blogs, social media, and email newsletters.
• Oversee the creation of high-quality, engaging, and SEO-optimized content, ensuring brand voice and messaging consistency.
• Conduct content audits, gap analyses, and performance reporting to inform strategy and optimize content effectiveness.
• Collaborate with designers, marketing teams, and clients to ensure seamless integration of content across all campaigns and channels.
• Research industry trends, keywords, and competitor content to identify opportunities for innovation and growth.
• Manage freelance writers and content creators, providing clear briefs and constructive feedback.
• Ensure all content adheres to legal and brand guidelines.
• Stay updated on the latest content marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• Minimum of 6 years of experience in content strategy, content marketing, or copywriting, preferably within an agency setting.
• Proven track record of developing and executing successful content strategies that drive engagement and achieve business objectives.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• In-depth knowledge of SEO principles and keyword research tools.
• Experience with content management systems (CMS) like WordPress, Drupal, etc.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with clients and internal teams.
• Experience with social media content strategy and management.

Benefits

• Competitive salary and performance incentives.
• Comprehensive medical aid and retirement fund.
• Opportunities for continuous learning and professional development.
• A stimulating and creative work environment.
• Hybrid work model offering a balance between remote and in-office work.
• Regular team events and a strong company culture.
• Exposure to a diverse range of exciting client projects.
• Convenient location in Centurion, Gauteng .