Lead Content Strategist

Placements24; Durban; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary commensurate with经验

Hybrid work environment in Durban

Health, dental, and vision insurance

Generous paid time off

Professional development opportunities

Job summary

Placements24 in Durban is seeking an experienced Lead Content Strategist to guide our content initiatives from our Durban office, developing and executing a comprehensive strategy that aligns with business goals and enhances brand visibility.

You will lead a team of content creators, editors, and SEO specialists, oversee multi-channel campaigns, analyze performance data, and collaborate with marketing, product, and sales to ensure consistent voice and timely delivery.

Qualifications

• 7+ years of experience in content strategy, content marketing, or digital marketing.
• Proven experience leading and managing a content team.
• Deep understanding of SEO, CMS, and analytics tools.

Responsibilities

• Develop and implement a holistic content strategy across multiple platforms, including web, social media, email, and print.
• Lead and mentor a team of content creators, editors, and SEO specialists, fostering collaboration and high performance.
• Oversee the creation, editing, and publishing of engaging and SEO-optimized content, ensuring brand voice consistency.
• Analyze content performance metrics and user engagement data to identify trends and optimize strategy.
• Collaborate with marketing, product, and sales teams to define content needs and align efforts with broader business goals.
• Manage the content calendar and ensure timely delivery of all content assets.

Skills

Content strategy

Team leadership

SEO

CMS & analytics tools

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Google Analytics

CMS platforms (WordPress, Drupal)

Job description

About the Role

Our client is seeking an experienced and strategic Lead Content Strategist to guide their content initiatives from their Durban office. This role is responsible for developing and executing a comprehensive content strategy that aligns with business objectives, enhances brand visibility, and engages target audiences. You will lead a team of content creators, editors, and SEO specialists, ensuring the delivery of high-quality, impactful content across various channels. The ideal candidate possesses exceptional storytelling abilities, a deep understanding of SEO best practices, and a proven ability to manage complex content projects from ideation to distribution.

Key Responsibilities

• Develop and implement a holistic content strategy across multiple platforms, including web, social media, email, and print.
• Lead and mentor a team of content creators, editors, and SEO specialists, fostering collaboration and high performance.
• Oversee the creation, editing, and publishing of engaging and SEO-optimized content, ensuring brand voice consistency.
• Analyze content performance metrics and user engagement data to identify trends and optimize strategy.
• Collaborate with marketing, product, and sales teams to define content needs and align efforts with broader business goals.
• Manage the content calendar and ensure timely delivery of all content assets.

Requirements

• 7+ years of experience in content strategy, content marketing, or digital marketing.
• Proven experience leading and managing a content team.
• Deep understanding of SEO, content management systems (CMS), and analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills, with a talent for storytelling.
• Experience in developing and executing successful multi-channel content campaigns.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary commensurate with experience.
• Hybrid work environment combining remote flexibility with office collaboration in Durban .
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Opportunities for professional development and attending industry workshops.