Creative Content Strategist

Placements24; Gqeberha; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance & retirement plan

Professional development opportunities

Job summary

Placements24 in Port Elizabeth is seeking a creative Content Strategist to join our marketing team. You will shape content across blogs, social media, email, and website copy, define themes, and manage the editorial calendar.

The ideal candidate has storytelling flair, SEO know-how, and strong writing skills, with 3–5 years in content strategy. A collaborative, hybrid work environment and opportunities for professional development are offered.

Qualifications

• Bachelor's degree in marketing, communications, English, journalism, or related field.
• 3–5 years in content strategy or content marketing.
• Proven ability to create engaging content across digital formats.
• Strong SEO understanding and CMS experience.
• Excellent writing, editing, and proofreading skills.
• Experience with analytics tools to measure content effectiveness.

Responsibilities

• Develop and implement a cohesive content strategy aligned with marketing goals and target audience needs.
• Plan, create, and curate engaging content for blogs, social media, email newsletters, website copy, and other marketing channels.
• Manage the editorial calendar, overseeing content production from ideation to publication.
• Conduct keyword research and SEO analysis to ensure content is discoverable and relevant.
• Analyze content performance metrics (e.g., traffic, engagement, conversions) and use insights to refine strategy.
• Collaborate with designers, marketers, and other stakeholders to ensure content is visually appealing and effectively delivered.

Skills

SEO best practices

Content strategy

Editing & proofreading

Analytics (GA)

Education

Bachelor's degree in Marketing, Communications, English, or related field

Tools

CMS

Google Analytics

Job description

About the Role

Our client is seeking a creative and analytical Content Strategist to join their marketing team in Port Elizabeth. This role is responsible for developing and executing a comprehensive content strategy that drives engagement, builds brand authority, and supports business objectives across various digital platforms. You will be tasked with defining content themes, managing the editorial calendar, and ensuring content quality and consistency. The ideal candidate has a passion for storytelling, a keen understanding of audience needs, and the ability to measure content performance. This is a fantastic opportunity to shape the narrative of a growing brand and contribute to impactful marketing campaigns.

Key Responsibilities

• Develop and implement a cohesive content strategy aligned with marketing goals and target audience needs.
• Plan, create, and curate engaging content for blogs, social media, email newsletters, website copy, and other marketing channels.
• Manage the editorial calendar, overseeing content production from ideation to publication.
• Conduct keyword research and SEO analysis to ensure content is discoverable and relevant.
• Analyze content performance metrics (e.g., traffic, engagement, conversions) and use insights to refine strategy.
• Collaborate with designers, marketers, and other stakeholders to ensure content is visually appealing and effectively delivered.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3-5 years of experience in content strategy, content marketing, or copywriting.
• Proven ability to develop engaging and effective content across various digital formats.
• Strong understanding of SEO best practices and content management systems (CMS).
• Excellent writing, editing, and proofreading skills with a sharp eye for detail.
• Experience with analytics tools (e.g., Google Analytics) to measure content effectiveness.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work model providing a blend of office and remote flexibility.
• Comprehensive health insurance and retirement savings plan.
• Professional development opportunities and training allowances.
• A collaborative and creative work environment in Port Elizabeth.