Lead Content Strategist

Placements24; Centurion; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health & dental coverage

Retirement benefits

Generous vacation & sick leave

Job summary

Placements24 in Centurion is seeking a Lead Content Strategist to guide content initiatives from the Centurion office. This leadership role drives a comprehensive strategy that aligns with marketing goals, enhances brand visibility, and engages audiences across digital platforms.

You will lead a team of content creators and collaborate with marketing, product, and sales to ensure cohesive messaging and impactful storytelling. The position offers a hybrid work model with growth opportunities.

Qualifications

• Minimum 7 years of experience in content strategy or related digital marketing.
• Proven success in developing and executing content strategies that drive engagement and achieve business objectives.
• Expertise in SEO, content management systems (CMS), and analytics platforms (e.g., Google Analytics).
• Strong writing, editing, and storytelling skills with an exceptional eye for detail.
• Experience managing cross-functional projects and leading teams.

Responsibilities

• Develop and implement a holistic content strategy, defining target audiences, key themes, and channel distribution plans.
• Oversee the creation, editing, and optimization of high-quality content, including blog posts, whitepapers, social media updates, and website copy.
• Conduct thorough keyword research and implement SEO best practices to increase organic search visibility.
• Analyze content performance using analytics tools and provide actionable insights for continuous improvement.
• Manage the editorial calendar and ensure timely delivery of all content projects.
• Lead and mentor a team of content creators, fostering a collaborative and high-performing environment.

Skills

Content strategy

SEO

CMS

Analytics

Writing & storytelling

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

CMS platforms (e.g., WordPress)

SEO tools (e.g., Ahrefs, SEMrush)

Job description

Our client is seeking an innovative and strategic Lead Content Strategist to guide their content initiatives from their Centurion office. This leadership position is responsible for developing and executing a comprehensive content strategy that aligns with marketing goals, enhances brand visibility, and engages target audiences across multiple digital platforms. You will lead a team of content creators and work closely with marketing, product, and sales departments to ensure cohesive messaging and impactful storytelling. The ideal candidate possesses a deep understanding of content marketing, SEO, and audience engagement techniques, with a proven ability to drive measurable results in a dynamic, collaborative workplace.

Key Responsibilities

• Develop and implement a holistic content strategy, defining target audiences, key themes, and channel distribution plans.
• Oversee the creation, editing, and optimization of high-quality content, including blog posts, whitepapers, social media updates, and website copy.
• Conduct thorough keyword research and implement SEO best practices to increase organic search visibility.
• Analyze content performance using analytics tools and provide actionable insights for continuous improvement.
• Manage the editorial calendar and ensure timely delivery of all content projects.
• Lead and mentor a team of content creators, fostering a collaborative and high-performing environment.

Requirements

• Minimum of 7 years of experience in content strategy, content marketing, or a related digital marketing role.
• Proven success in developing and executing content strategies that drive engagement and achieve business objectives.
• Expertise in SEO, content management systems (CMS), and analytics platforms (e.g., Google Analytics).
• Strong writing, editing, and storytelling skills with an exceptional eye for detail.
• Experience managing cross-functional projects and leading teams.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive annual salary with performance incentives.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health, dental, and retirement benefits.
• Generous vacation and sick leave policy.
• Opportunities for professional growth and leadership development.
• Collaborative and creative work environment.