Senior Content Strategist

Placements24; Cape Town; Hybrid; ZAR 500,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary with incentives

Medical aid

Retirement fund contributions

Annual leave

Professional development

Job summary

Placements24 in Cape Town is seeking a Senior Content Strategist to lead the development and execution of data‑driven content programs that elevate the brand and drive engagement across digital channels.

You will collaborate with marketing, design, and product teams, manage external creators, and use SEO, analytics, and CMS tools to optimize performance. A strong writing background and 5+ years in content strategy are required.

Qualifications

• 5+ years in content strategy or related digital marketing.
• Proven success in developing measurable content strategies.
• Strong SEO and optimization knowledge.
• Experience with CMS and analytics tools such as Google Analytics.
• Excellent writing, editing and communication skills.
• Bachelor's degree in Marketing, Communications, Journalism, English or related field.

Responsibilities

• Develop and implement data-driven content strategies aligned with marketing goals.
• Oversee editorial calendar across website, blog, social, and email campaigns.
• Collaborate with marketing, design and product teams for consistent content.
• Analyze content performance and provide optimization recommendations.
• Manage external content creators and agencies to meet deadlines.
• Conduct keyword research and competitor analysis to identify opportunities.

Skills

Content strategy

SEO best practices

Writing & editing

Analytics

CMS experience

Communication

Education

Bachelor's degree

Tools

Google Analytics

CMS

Job description

Our client is seeking a strategic and creative Senior Content Strategist to join their dynamic marketing team in Cape Town. In this role, you will be responsible for developing and executing comprehensive content strategies that align with business goals, enhance brand visibility, and drive audience engagement. You will oversee the creation, distribution, and optimization of compelling content across various channels. This is an exciting opportunity to lead content initiatives, collaborate with diverse teams, and play a crucial role in shaping the brand's narrative and digital presence within a progressive work environment.

Key Responsibilities

• Develop and implement data-driven content strategies that align with marketing objectives, SEO best practices, and target audience needs.
• Oversee the editorial calendar, ensuring timely creation and publication of high-quality content across digital platforms, including website, blog, social media, and email campaigns.
• Collaborate with marketing, design, and product teams to ensure content is consistent in style, quality, and tone of voice.
• Analyze content performance using analytics tools, providing insights and recommendations for optimization and improvement.
• Manage external content creators and agencies, ensuring deliverables meet quality standards and deadlines.
• Conduct keyword research and competitor analysis to identify content opportunities and inform strategy.

Requirements

• Minimum of 5 years of experience in content strategy, content marketing, or a related digital marketing role.
• Demonstrated success in developing and executing impactful content strategies that drive measurable results.
• Proficiency in SEO principles and best practices for content creation and optimization.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Excellent writing, editing, and communication skills with a keen eye for detail.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Benefits

• Competitive salary package with performance-based incentives.
• Hybrid work model offering a balance between office and remote work.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave and opportunities for professional development.
• Dynamic and collaborative team environment in the heart of Cape Town.