Digital Content Strategist

Placements24; Sandton; On-site; ZAR 540,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health & retirement benefits

Professional development

Dynamic Sandton office environment

Generous paid time off

Job summary

Placements24 in Sandton is seeking a strategic Digital Content Strategist to lead content initiatives within the marketing department. You will develop and execute a content roadmap that supports business objectives, engages audiences, and drives measurable results across digital channels.

Responsibilities include content planning, oversight of various formats, SEO optimization, and performance analysis to continuously improve engagement and conversions.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 4+ years of digital content strategy, content marketing, or copywriting.
• Proven track record of developing and executing successful content strategies that drive engagement and conversions.
• Strong understanding of SEO, CMS, and web analytics.
• Excellent writing and storytelling skills.
• Ability to manage multiple projects with cross-functional teams.

Responsibilities

• Develop and implement a holistic digital content strategy aligned with marketing and business goals.
• Plan and manage the editorial calendar, ensuring timely creation and publication of content.
• Oversee content formats including blog posts, articles, website copy, social media, and video scripts.
• Optimize content for SEO and user experience.
• Analyze content performance metrics and suggest improvements.
• Collaborate with design, marketing, and product teams to ensure content consistency.

Skills

Content strategy

SEO

Analytics

Editorial planning

Cross-functional collaboration

Copywriting

Education

Bachelor's degree

Tools

CMS

Google Analytics

Job description

About the Role

Our client is seeking a strategic and data-driven Digital Content Strategist to lead their content initiatives within their marketing department in Sandton . This role is critical for developing and executing a content roadmap that supports business objectives, engages target audiences, and drives measurable results across digital channels. You will be responsible for content planning, creation oversight, performance analysis, and optimizing content for search engines and user experience. This is an excellent opportunity for a seasoned content professional to shape the narrative and drive growth in a fast-paced corporate environment.

Key Responsibilities

• Develop and implement a holistic digital content strategy aligned with marketing and business goals.
• Plan and manage the editorial calendar, ensuring timely creation and publication of high-quality content.
• Oversee the creation of diverse content formats, including blog posts, articles, website copy, social media updates, and video scripts.
• Optimize content for SEO to improve search engine rankings and drive organic traffic.
• Analyze content performance metrics, identify trends, and provide recommendations for improvement.
• Collaborate with design, marketing, and product teams to ensure content consistency and effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 4+ years of experience in digital content strategy, content marketing, or copywriting.
• Proven track record of developing and executing successful content strategies that drive engagement and conversions.
• Strong understanding of SEO best practices, content management systems (CMS), and web analytics tools.
• Excellent writing, editing, and storytelling skills.
• Ability to manage multiple projects and collaborate effectively with cross-functional teams.

Benefits

• Competitive annual salary and performance-based incentives.
• Comprehensive health, dental, and retirement benefits.
• Opportunities for professional development and continuous learning.
• A dynamic and collaborative office environment in Sandton .
• Generous paid time off and company holidays.