Digital Content Strategist

Placements24; Pretoria; Hybrid; ZAR 500,000 - 650,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional development opportunities

Health benefits

Competitive salary

Job summary

Placements24 in Pretoria is seeking an analytical and creative Digital Content Strategist to plan, develop, and manage content across digital platforms. The role collaborates with marketing, sales and product teams to align with brand messaging and SEO best practices.

The position is hybrid, offering opportunities to shape the brand narrative in Gauteng and drive engagement through content strategy, CMS management, and analytics-driven optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum of 4 years of experience in content strategy or digital marketing.
• Proven ability to develop and execute content strategies that drive engagement.
• Strong understanding of SEO principles and content optimization.
• Excellent writing and editing skills; attention to detail.
• Experience with CMS and web analytics tools.

Responsibilities

• Develop and manage a comprehensive digital content strategy across channels.
• Oversee creation of SEO-optimized content: blogs, site copy, social posts, white papers, case studies.
• Analyze content performance and apply insights to improve engagement.
• Collaborate with designers and developers to ensure strong UX and presentation.
• Manage content distribution across social, email, and partner sites.
• Stay current with industry trends, SEO best practices, and competitor moves.

Skills

Content strategy

SEO

Writing

Analytics

Education

Bachelor's degree in Marketing, Communications, Journalism

Tools

CMS

Web analytics tools

Job description

About the Role

Our client is seeking an analytical and creative Digital Content Strategist to join their team in Pretoria . This role is responsible for planning, developing, and managing content across various digital platforms to engage target audiences and support business objectives. You will work cross-functionally with marketing, sales, and product teams to ensure content is aligned with brand messaging, SEO best practices, and user engagement goals. This position offers a fantastic opportunity to shape the content narrative for a growing brand in the heart of Gauteng, within a hybrid work environment.

Key Responsibilities

• Develop and execute a comprehensive digital content strategy, including editorial calendars, content creation, and distribution plans.
• Oversee the creation of engaging and SEO-optimized content, including blog posts, website copy, social media updates, white papers, and case studies.
• Analyze content performance using analytics tools and use insights to refine content strategy and improve engagement.
• Collaborate with designers and web developers to ensure content is presented effectively and meets user experience standards.
• Manage content distribution across various channels, including social media, email marketing, and partner websites.
• Stay up-to-date with industry trends, SEO best practices, and competitor content strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business goals.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Experience with content management systems (CMS) and web analytics tools.

Benefits

• Competitive annual salary and performance incentives.
• Hybrid work arrangement for enhanced work-life balance.
• Opportunities for professional development and attending industry conferences.
• Comprehensive health and wellness benefits.
• A collaborative and innovative work environment in Pretoria .