Content Strategist

Placements24; George; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Salary package

George office

Career progression

Health benefits

Professional development

Job summary

Placements24 in George, Western Cape, is seeking a passionate Content Strategist to lead content initiatives across web, social, email, and blogs. You will define content goals, audiences, and messaging to strengthen brand presence and drive conversions.

The role rewards strategic thinking, strong writing, SEO proficiency, CMS experience, and collaboration with marketing, design, and product teams. Full-time position with growth opportunities and competitive benefits.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English or related field.
• Minimum 4 years of experience in content strategy, content marketing, or similar role.
• Proven success in developing and executing content strategies that drive engagement and conversions.
• Excellent writing, editing, and proofreading skills with strong grammar and style.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.

Responsibilities

• Develop and oversee the execution of a comprehensive content strategy across web, social, email, and blogs.
• Conduct audience research and competitor analysis to identify content opportunities and gaps.
• Create editorial calendars, manage content production workflows, and ensure timely delivery of high-quality content.
• Optimize content for SEO, user experience, and conversion rates.
• Collaborate with marketing, design, and product teams to ensure content consistency and brand alignment.
• Analyze content performance metrics, providing insights and recommendations for continuous improvement.

Skills

Content strategy

Editing

SEO

CMS

Analytics tools

Education

Bachelor's degree

Tools

Google Analytics

CMS

Job description

About the Role

Our client is seeking an innovative Content Strategist to lead their content initiatives from their George office. This role is central to developing engaging and effective content that aligns with marketing objectives and strengthens brand presence across all digital channels. You will be instrumental in defining content goals, target audiences, and key messaging, ensuring all content produced is high-quality, relevant, and drives desired outcomes. This position is ideal for a creative thinker with a strategic mindset, passionate about storytelling and audience engagement within the vibrant landscape of the Western Cape .

Key Responsibilities

• Develop and oversee the execution of a comprehensive content strategy across multiple platforms including web, social media, email, and blogs.
• Conduct audience research and competitor analysis to identify content opportunities and gaps.
• Create editorial calendars, manage content production workflows, and ensure timely delivery of high-quality content.
• Optimize content for SEO, user experience, and conversion rates.
• Collaborate with marketing, design, and product teams to ensure content consistency and brand alignment.
• Analyze content performance metrics, providing insights and recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or a similar role.
• Demonstrated success in developing and executing effective content strategies that drive engagement and conversions.
• Excellent writing, editing, and proofreading skills with a strong understanding of grammar and style.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work within a dynamic and growing company in George .
• Full-time employment with clear career progression pathways.
• Comprehensive health and wellness benefits.
• Access to ongoing professional development and training opportunities.