Senior Content Strategist & Copywriter

Placements24; Benoni; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Growth opportunities

Creative environment

Diverse client projects

Job summary

Placements24 is seeking a Senior Content Strategist & Copywriter to lead content strategy and craft compelling copy in Benoni, Gauteng. You’ll align content with client objectives, audiences, and channels, driving brand awareness and engagement.

You will oversee content plans, SEO best practices, and collaboration across design, marketing, and accounts, while mentoring junior writers. The role offers hybrid work and growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, English, or related field.
• 5+ years in content strategy and copywriting, agency preferred.
• Strong writing, editing, and proofreading portfolio.
• Proven ability to develop content strategies and manage calendars.

Responsibilities

• Develop and execute data-driven content strategies.
• Create SEO-optimized copy across websites, blogs, social, email, and ads.
• Research industry trends and audience insights.
• Edit and proofread content ensuring brand voice and quality.
• Collaborate with designers, marketers, and account managers.
• Manage content calendars and deadlines.
• Mentor junior writers and content creators.

Skills

Writing

Editing

SEO

CMS

Analytics

Research

Project management

Education

Bachelor's degree in Marketing, Communications, English, Journalism

Tools

Google Analytics

CMS platforms

Job description

About the Role

Our client, a leading content marketing agency, is seeking a talented Senior Content Strategist & Copywriter to join their creative team in Benoni, Gauteng.

This role is instrumental in developing compelling content strategies and crafting engaging copy that drives brand awareness, lead generation, and customer engagement for our clients.

You will be responsible for understanding client objectives, identifying target audiences, and creating comprehensive content plans across various channels, including websites, blogs, social media, and email campaigns.

The ideal candidate will possess exceptional writing skills, a keen understanding of SEO best practices, and a strategic mindset to align content with business goals.

Join our team in Benoni and help shape impactful brand narratives.

Key Responsibilities

• Develop and execute data-driven content strategies aligned with client marketing objectives and target audiences.
• Create high-quality, engaging, and SEO-optimized copy for various platforms, including website content, blog posts, social media updates, email newsletters, and ad campaigns.
• Conduct thorough research on industry trends, competitor content, and audience insights to inform content creation.
• Edit and proofread content to ensure accuracy, clarity, consistency, and adherence to brand voice and style guidelines.
• Collaborate with designers, marketers, and account managers to ensure content integrates seamlessly with visual elements and overall campaign strategy.
• Analyze content performance metrics and provide insights and recommendations for optimization.
• Manage content calendars and ensure timely delivery of all content assets.
• Stay updated on the latest trends in content marketing, SEO, and digital communication.
• Mentor junior copywriters and content creators, providing feedback and guidance.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 5+ years of experience in content strategy and copywriting, preferably within an agency or marketing environment.
• Exceptional writing, editing, and proofreading skills with a strong portfolio showcasing diverse content types.
• Proven experience developing content strategies and managing content calendars.
• Strong understanding of SEO principles and how to apply them to content creation.
• Familiarity with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Excellent research, communication, and collaboration skills.
• Ability to manage multiple projects and deadlines effectively.
• Experience working in the Gauteng business context is beneficial.

Benefits

• Creative and collaborative work environment in Benoni, Gauteng.
• Competitive salary and benefits package.
• Opportunities for professional growth and skill development.
• Hybrid work model offering flexibility.
• Work on exciting projects for a diverse range of clients.
• Contribute to impactful brand storytelling and digital presence.