Content Strategist & Copywriter

Placements24; Centurion; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development

Collaborative environment in Centurion

Job summary

Placements24, a leading digital marketing agency in Centurion, Gauteng, seeks a Content Strategist & Copywriter to craft narratives and drive engagement across websites, blogs, social media, and email. This hybrid role balances remote work with collaborative in-office efforts.

The position blends creative writing with strategic thinking and data-driven optimization, including SEO, content calendars, and collaboration with designers and clients.

Qualifications

• Minimum of 4 years of experience in content strategy or copywriting.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proven experience with SEO principles and keyword research tools.
• Familiarity with content management systems (CMS) and digital marketing tools.
• Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics).
• Excellent communication and collaboration skills, suitable for a hybrid work environment.
• A Bachelor’s degree in Marketing, Communications, English, Journalism, or a related discipline.

Responsibilities

• Develop and implement comprehensive content strategies across various channels, including websites, blogs, social media, email, and ad copy.
• Write clear, concise, and engaging copy for a variety of marketing materials and digital assets.
• Conduct keyword research and apply SEO best practices to optimize content for search engines.
• Manage the content calendar and ensure timely delivery of all content assets.
• Analyze content performance metrics and use data to inform future content strategies and optimizations.
• Collaborate with designers, marketing specialists, and clients to ensure content consistency and brand alignment.
• Edit and proofread content to maintain high standards of quality, grammar, and accuracy.
• Stay up-to-date with industry trends and best practices in content marketing and digital communications.

Skills

Content strategy

Copywriting

SEO

CMS

Google Analytics

Editorial planning

Multi-channel marketing

Education

Bachelor’s degree in Marketing, Communications, English, Journalism, or related field

Tools

WordPress

SEMrush

Job description

About the Role

Our client, a leading digital marketing agency with offices in Centurion , is seeking a talented Content Strategist & Copywriter to craft compelling narratives and drive engagement across multiple platforms. This role offers a hybrid work arrangement, allowing for a balance between remote work and in-office collaboration in the heart of Gauteng . You will be responsible for developing and executing content strategies that align with marketing objectives, enhance brand voice, and resonate with target audiences. This position requires a blend of creative writing flair, strategic thinking, and analytical prowess to optimize content performance. If you have a passion for storytelling and a proven ability to create impactful content, this is an excellent career move.

Key Responsibilities

• Develop and implement comprehensive content strategies across various channels, including websites, blogs, social media, email, and ad copy.


• Write clear, concise, and engaging copy for a variety of marketing materials and digital assets.


• Conduct keyword research and apply SEO best practices to optimize content for search engines.


• Manage the content calendar and ensure timely delivery of all content assets.


• Analyze content performance metrics and use data to inform future content strategies and optimizations.


• Collaborate with designers, marketing specialists, and clients to ensure content consistency and brand alignment.


• Edit and proofread content to maintain high standards of quality, grammar, and accuracy.


• Stay up-to-date with industry trends and best practices in content marketing and digital communications.

Requirements

• Minimum of 4 years of experience in content strategy, copywriting, or a related field.


• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.


• Proven experience with SEO principles and keyword research tools.


• Familiarity with content management systems (CMS) and digital marketing tools.


• Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics).


• Excellent communication and collaboration skills, suitable for a hybrid work environment.


• Ability to manage multiple projects and meet strict deadlines.


• A Bachelor's degree in Marketing, Communications, English, Journalism, or a related discipline.


• Experience in an agency setting is advantageous.

Benefits

• Competitive salary and benefits package.


• Hybrid work model offering excellent work-life balance.


• Opportunity to work with a dynamic agency and diverse clients.


• Professional development and learning opportunities.


• Collaborative and creative work environment in Centurion .


• Access to cutting-edge marketing tools and technologies.