Lead Content Marketing Manager

Placements24; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Bonus program

Medical aid

Retirement fund contributions

Training and conferences

20 days annual leave

On-site gym

Subsidized meals

Job summary

Placements24 in Cape Town is seeking a dynamic Lead Content Marketing Manager to own the content lifecycle—from ideation to distribution—and lead a talented team to strengthen our brand storytelling across blogs, white papers, case studies, social, website copy, and video scripts.

You will optimize content for SEO and UX, analyze performance, and collaborate with product marketing, PR, and sales to align messaging with go‑to‑market strategies.

Qualifications

• Excellent writing and editing skills.
• Strong storytelling ability.
• SEO knowledge and content optimization.
• Analytical mindset with data-driven approach.

Responsibilities

• Develop and execute a comprehensive content marketing strategy that aligns with business goals and enhances brand visibility in Cape Town.
• Oversee the creation of diverse content formats including blog posts, white papers, case studies, social updates, website copy, and video scripts.
• Manage a team of content creators, editors, and designers, providing guidance and fostering collaboration.
• Define content pillars, editorial calendars, and distribution plans across channels.
• Optimize content for search engines and user experience to drive organic traffic and engagement.
• Analyze content performance metrics and refine strategies.
• Collaborate with product marketing, PR, and sales to ensure consistent messaging.
• Stay updated on trends and best practices relevant to Cape Town.

Job description

About the Role

Our client, a leading innovator in the sustainable technology sector based in vibrant Cape Town , is actively seeking a dynamic and experienced Lead Content Marketing Manager. This senior position is crucial for driving brand storytelling and engaging diverse audiences through compelling, high-quality content. The successful candidate will be responsible for overseeing the entire content lifecycle, from ideation and creation to distribution and performance analysis, ensuring alignment with the company's strategic marketing objectives. You will play a key role in establishing our client as a thought leader within the industry. This is a fantastic opportunity to lead a talented team and make a substantial impact on marketing initiatives within the beautiful setting of the Western Cape .

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy that aligns with business goals and enhances brand visibility in Cape Town .
• Oversee the creation of diverse content formats, including blog posts, white papers, case studies, social media updates, website copy, and video scripts.
• Manage a team of content creators, editors, and designers, providing guidance and fostering a collaborative environment.
• Define content pillars, editorial calendars, and content distribution plans across various channels.
• Optimize content for search engines (SEO) and user experience to drive organic traffic and engagement.
• Analyze content performance metrics, using insights to refine strategies and improve content effectiveness.
• Collaborate closely with product marketing, PR, and sales teams to ensure consistent messaging and support go-to-market strategies.
• Stay updated on industry trends, competitor content strategies, and emerging content marketing best practices relevant to Cape Town .
• Manage relationships with external agencies and freelance content creators as needed.
• Ensure all content adheres to brand guidelines and quality standards.

Requirements

• Requirements Bachelor's degree in Marketing, Journalism, Communications, English, or a related field.
• Minimum of 6 years of progressive experience in content marketing, with at least 2 years in a leadership or management role.
• Proven track record of developing and executing successful content strategies that drive measurable results.
• Exceptional writing, editing, and storytelling skills, with a strong portfolio showcasing diverse content types.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience managing creative teams and projects effectively.
• Excellent communication and interpersonal skills, with the ability to collaborate across departments in Western Cape .
• A passion for technology and sustainability is highly desirable.

Benefits

Our client is committed to fostering a positive and rewarding work environment.

• We offer a competitive salary, a performance bonus program, and excellent medical aid and retirement fund contributions.
• Employees benefit from extensive training and development opportunities, including attending industry conferences.
• Enjoy 20 days of annual leave, access to on-site gym facilities, and subsidized meals.

This is a Full-time , in-office position located in Cape Town , Western Cape , allowing for close collaboration and team synergy.