Hybrid PPC Specialist: Data-Driven Ad Performance

Placements24; Benoni; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Hybrid work

Performance incentives

Growth opportunities

Team environment

Exposure to digital ads

Job summary

Placements24 in Benoni is seeking a skilled PPC Specialist to plan, implement, and optimize paid search and social campaigns across Google Ads, Facebook, and Instagram. You will drive traffic and conversions, monitor budgets, adjust bids, and deliver data-driven insights to improve ROAS.

The ideal candidate has 2-4 years of PPC experience, strong analytics, and hands-on experience with Google Ads, Facebook Ads Manager, and Google Analytics.

Qualifications

• 2–4 years of proven PPC management experience.
• Hands-on with Google Ads, Facebook/Instagram Ads, and analytics.
• Strong analytical and problem-solving skills.

Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads and social platforms.
• Conduct keyword research and audience targeting to optimize parameters.
• Develop compelling ad copy and creative assets for PPC campaigns.
• Monitor performance daily; adjust bids, budgets, and targeting to improve results.
• Analyze data, track KPIs, and generate regular performance reports.
• Conduct A/B testing on creatives, landing pages, and targeting options.
• Manage campaign budgets to maximize ROAS.
• Stay updated on PPC trends and platform updates.
• Collaborate with marketing to align with overall strategy.
• Identify opportunities for expansion and new channels.

Skills

PPC strategy

Campaign optimization

Data analysis

A/B testing

Strong communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

Placements24 in Benoni is seeking a skilled PPC Specialist to plan, implement, and optimize paid search and social campaigns across Google Ads, Facebook, and Instagram. You will drive traffic and conversions, monitor budgets, adjust bids, and deliver data-driven insights to improve ROAS.

The ideal candidate has 2-4 years of PPC experience, strong analytics, and hands-on experience with Google Ads, Facebook Ads Manager, and Google Analytics.