Remote PPC Strategist: Data-Driven Growth & ROI

Placements24; Mbombela (Nelspruit); Híbrido; ZAR 300 000 - 540 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Fully remote

Performance-based bonuses

Certifications support

Home office setup allowance

Resumo da oferta

Placements24 in South Africa seeks a highly skilled Remote Paid Search Specialist to plan, implement and optimize paid search campaigns. Work from anywhere in the country to drive qualified traffic and conversions across Google Ads, Bing Ads, and other platforms.

The role emphasizes data analysis, A/B testing, bidding strategies, and landing-page optimization, with collaboration across the marketing team to align paid search with overall strategy.

Qualificações

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 3–5 years of experience managing paid search (PPC) campaigns.
• Proven expertise in Google Ads and Bing Ads, including campaign setup, management, and optimization.
• Strong understanding of keyword research, bid management, and ad copywriting.
• Proficiency in web analytics tools such as Google Analytics.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Strong communication skills, with the ability to present findings and recommendations clearly.
• Google Ads and Google Analytics certifications are highly desirable.

Responsabilidades

• Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct thorough keyword research, competitor analysis, and audience targeting to build effective campaigns.
• Write compelling ad copy and select appropriate landing pages to maximize click-through rates and conversion rates.
• Monitor campaign performance daily, optimize bids, budgets, and targeting to achieve KPIs and ROI goals.
• Perform A/B testing on ad creatives, landing pages, and targeting strategies.
• Analyze campaign data, generate detailed reports, and provide actionable insights and recommendations for improvement.
• Stay current with industry trends, algorithm updates, and best practices in paid search marketing.
• Collaborate with the broader marketing team to ensure paid search efforts are integrated with overall marketing strategies.
• Manage campaign tracking and reporting using tools like Google Analytics.

Conhecimentos

PPC management

Google Ads

Bing Ads

Keyword research

Bid management

Ad copywriting

Google Analytics

Data analysis

Remote work

Communication

Formação académica

Bachelor's degree in Marketing/Business/Economics

Ferramentas

Google Analytics

Descrição da oferta de emprego

Placements24 in South Africa seeks a highly skilled Remote Paid Search Specialist to plan, implement and optimize paid search campaigns. Work from anywhere in the country to drive qualified traffic and conversions across Google Ads, Bing Ads, and other platforms.

The role emphasizes data analysis, A/B testing, bidding strategies, and landing-page optimization, with collaboration across the marketing team to align paid search with overall strategy.