Hybrid Digital Advertising Specialist | ROI & Analytics

Placements24

Vereeniging

Hybrid

ZAR 420,000 - 720,000

Full time

9 days ago

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Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund contributions

Professional development & certs

Job summary

Placements24 in Vereeniging, Gauteng seeks a Digital Advertising Specialist to plan, execute and optimize paid campaigns across Google Ads, Facebook/Instagram, and LinkedIn. You will drive ROI through strategic bidding, audience targeting, and creative testing.

The ideal candidate has a Bachelor’s degree in a related field and at least four years of hands-on experience, with strong analytics, A/B testing, landing-page optimization, and reporting to clients.

Qualifications

Bachelor's degree in Marketing, Advertising, Business or related quantitative field.
Minimum of 4 years managing paid digital advertising campaigns.
Proficiency in Google Ads, Facebook Ads Manager and LinkedIn Ads.
Strong analytical skills with Google Analytics and reporting tools.
Understanding of bidding strategies, audience targeting and optimization.
Experience with A/B testing and landing page optimization.
Strong written and verbal communication; able to present data clearly.
Ability to work in a fast-paced, deadline-driven environment.

Responsibilities

Plan, implement, and manage paid advertising campaigns across multiple digital channels (Search, Social, Display, Video).
Conduct keyword research, audience segmentation, and competitor analysis to inform strategies.
Develop and optimize ad copy, creatives, and landing pages to improve performance and conversions.
Manage campaign budgets to maximize ROI and cost efficiency.
Monitor performance daily and identify optimization opportunities.
Generate detailed performance reports and provide strategic recommendations.
Stay updated on trends, tools, and best practices in digital advertising.
Collaborate with marketing team members for integrated campaigns.